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The rise of TikTok to being the social media behemoth it is today has presented the platform as a vital marketing tool for businesses. With over a billion active users, most of which use TikTok on a daily basis, this platform is the perfect digital channel for brands to promote their products and services and increase their profit.
Like on other platforms, promoting your business on TikTok requires you to grow your account by increasing engagement and the number of followers, and checking your profile stats is a major part of this process.
TikTok follower stats provide important insight into the behavior of your audience and help you develop strategies that you can use to grow your following even faster and make it big on TikTok.
Source: Georgia de Lotz
All the relevant stats for your TikTok account and the performance of your content can be found in the Analytics tab in your profile’s settings. Still, to see the follower stats section, you must have at least 100 followers.
You can access Analytics in the TikTok app in four steps:
For a more detailed view, you can open the Analytics page in a web browser on your computer:
The Followers tab in Analytics provides businesses with crucial insights into their TikTok follower growth and information about their audience. Based on these insights, brands can develop and optimize effective strategies to build their account or promote their business better.
When you open the Followers tab, the following data is available:
Apart from the Followers tab, there are other important sections in Analytics you should pay attention to:
Source: Canva Studio
Checking TikTok follower stats is essential if you want to grow your account on this platform. Take a look at how businesses can benefit from monitoring follower stats:
To build your business account to the levels of Red Bull or Fenty Beauty, you should first understand how the TikTok algorithm works.
When you post a video, it’s visible to followers in the Following feed and to non-followers on the For You page (FYP). The algorithm pushes your content to the FYP feed based on how much organic engagement your videos tend to attract—the bigger the engagement, the more the video is pushed to new audiences. Bigger reach means that more users can find out about your products and services, increasing the likelihood of new people following your account and eventually becoming loyal customers.
For that reason, it is crucial to learn about the best strategies to help your content get featured more on the For You page.
Like other social media platforms, TikTok also relies on hashtags to make your videos more discoverable for the TikTok users who don’t follow you. When adding hashtags, you should use those that are relevant to your niche and the content itself. This way, your video is recommended to more relevant audiences on the FYP, increasing the number of views, interactions, and followers.
Other hashtag practices that can improve your TikTok efforts include:
The time you post on TikTok can make or break the success of your video. You can find out the best days and times to post by keeping tabs on your follower stats. Generally, the ideal posting time is when your audience is online and actively uses the app.
According to Influencer Marketing Hub’s analysis of over 100,000 posts for Eastern Standard Time, these are the best time slots for posting on TikTok:
|Monday||6:00 a.m.||10:00 a.m.||10:00 p.m.|
|Tuesday||2:00 a.m.||4:00 a.m.||9:00 a.m.|
|Wednesday||7:00 a.m.||8:00 a.m.||11:00 p.m.|
|Thursday||9:00 a.m.||12:00 a.m.||7:00 p.m.|
|Friday||5:00 a.m.||1:00 p.m.||3:00 p.m.|
|Saturday||11:00 a.m.||7:00 p.m.||8:00 p.m.|
|Sunday||7:00 a.m.||8:00 a.m.||4:00 p.m.|
Always schedule your posts to upload just before the most popular time that day to achieve the best results. If your audience lives across different time zones, you will have to identify the ideal times for each region and schedule your content accordingly.
If you want to get more eyes on your TikTok profile and boost your follower count, you should prompt users to engage with your videos using the Stitch and Duet tools.
Stitch lets TikTok users cut a section of your video and make a reaction post. Duet works in a similar way, but your video and the user’s reaction video are played side by side.
When users create a Stitch or Duet from your video, you will be credited in each user-generated post, meaning more people can discover and follow your account.
Here’s how Puma inspired followers to create Duets boosting brand awareness:
@puma 🚨BAKERS, ARTISTS, & BARISTAS🚨 Can you recreate the PUMA logo like @1leogonzalez ♬ TWINS – Kaygon
Another effective way of getting followers is by literally asking your viewers to follow you. You can do this by adding a compelling CTA at the end of your video—for example, Follow for more daily inspiration.
Here’s how Canva, a graphic design platform, used a CTA to urge people to follow their account:
Such a simple CTA can still be effective for attracting followers, especially when it’s included in a good video that meets or surpasses viewers’ expectations. In this case, a good video means:
Note that you shouldn’t overuse the Follow us CTA as it can easily put off potential followers. For example, you can add it when creating a multi-part video or a video series around similar topics.
One of the most effective ways businesses can grow their following is by collaborating with influencers. After all, users are more likely to engage with your content when they see a familiar face, and influencers usually can’t wait to work with businesses as it’s the main way they can make money on TikTok, apart from the Creator Fund.
Source: Artem Podrez
You can work with influencers directly during content creation by paying them to create a new post for your account or start user-generated content for your branded hashtag challenge using collaborative tools such as Stitch and Duet. You can also pay for product placements in their content as a way to promote brand awareness and attract new followers.
You can find influencers in the Creator Marketplace, but when choosing a creator to collaborate with, pay attention to:
|Tier||Number of Followers||Price per Post|
|Mid-tier influencer||50,000–500,000 followers||$100–$1,000|
|Mega-influencer||Over 1,000,000 followers||$2,000+|
A good rule of thumb is to pick a smaller influencer that makes sense for your budget and niche to get the most out of your campaign.
For businesses that want to get famous on TikTok and attract followers, boosting the performance of organic videos and using TikTok’s native ad formats are excellent ways to reach new large audiences.
The Promote feature on TikTok works similarly to Facebook’s Boost Post tool—you pay a certain amount to boost the reach of an organic post. Promoting every single post you’ve made would be too expensive, so focus on promoting those that have already gained some organic traction.
You can also promote videos posted by other creators through Spark Ads—a feature that’s useful when collaborating with influencers. They show up in users’ FYP feed but have a more organic feel to them than native ads.
Paid ads are slightly different—you have to create actual ads rather than use organic videos. There are currently five ad options to choose from:
Building a TikTok following is hard work. While you may understand how to use TikTok and its features, growing your business account is a task that requires dedication and time.
For many companies, TikTok presents a new set of challenges compared to older platforms, like Facebook or Instagram:
These facts easily become real problems for social media managers that work in small in-house teams as they have to create a lot of content, plan campaigns for other platforms, and understand the intricacies of how TikTok works.
One of the best ways to overcome these issues is to seek the help of a professional social media agency.
Kubbco is an official TikTok partner and a social media agency with a team that has the vast experience you can count on when trying to grow your TikTok business account. We can offer you the knowledge of our expert graphic designers, video editors, social media analysts, paid ad specialists, and others, all committed to creating and executing winning TikTok campaigns for your business.
Our team will handle every step of your campaign. We will:
To learn more about our social media approach and get more tips and advice on social media and digital marketing in general, subscribe to our newsletter.
We have worked with numerous companies in the past on improving their TikTok presence and helping them get more likes, views, and followers. All you have to do is tell us what your objectives for the campaign are, and we’ll tailor a new approach based on your needs and then see the campaign through.
Here are some of the brands we collaborated with and the results we helped them achieve:
If you want to achieve similar results for the TikTok presence of your business, get in touch with our team, tell us your goals, and we’ll begin working on your winning TikTok strategy.