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How To Use TikTok Follower Stats To Grow Your Account

Blog / Apr 9, 2022

How To Use TikTok Follower Stats To Grow Your Account

Caroline Dan
TikTok Strategist

How TikTok Follower Stats Can Be Used To Grow Your Account

The rise of TikTok to being the social media behemoth it is today has presented the platform as a vital marketing tool for businesses. With over a billion active users, most of which use TikTok on a daily basis, this platform is the perfect digital channel for brands to promote their products and services and increase their profit. 

Like on other platforms, promoting your business on TikTok requires you to grow your account by increasing engagement and the number of followers, and checking your profile stats is a major part of this process. 

TikTok follower stats provide important insight into the behavior of your audience and help you develop strategies that you can use to grow your following even faster and make it big on TikTok.

How To Check TikTok Follower Stats

Source: Georgia de Lotz

All the relevant stats for your TikTok account and the performance of your content can be found in the Analytics tab in your profile’s settings. Still, to see the follower stats section, you must have at least 100 followers.

You can access Analytics in the TikTok app in four steps:

  1. Go to your profile page
  2. Hit the menu option, indicated by three lines in the top right corner of the screen
  3. Open Settings and privacy or tap on either Creator tools or Business suite
  4. Choose Analytics

For a more detailed view, you can open the Analytics page in a web browser on your computer:

  1. Log in to TikTok
  2. Click on your profile picture in the top right corner 
  3. Select Business Suite to view your analytics

What Is Included in Follower Stats?

The Followers tab in Analytics provides businesses with crucial insights into their TikTok follower growth and information about their audience. Based on these insights, brands can develop and optimize effective strategies to build their account or promote their business better.

When you open the Followers tab, the following data is available:

  • Total followers
  • New followers
  • Growth rate over a specified period
  • Gender distribution
  • Sounds your followers listened to
  • Videos you’re followers are watching—ranks videos your followers watched based on the number of views 
  • Top territories—shows where your followers are from, ranked by country
  • Follower activity—shows days and hours when your followers are active the most

Apart from the Followers tab, there are other important sections in Analytics you should pay attention to:

Section Analytics
Overview/Engagement
  • Video views
  • Profile views
  • Likes
  • Comments
  • Shares
Content
LIVE
  • The number of live videos
  • Unique viewers (Number of viewers who viewed your LIVE videos at least once)
  • The number of diamonds (TikTok currency that creators can earn when viewers send them gifts during a livestream)

Why Brands Should Pay Attention to Follower Stats 

Source: Canva Studio

Checking TikTok follower stats is essential if you want to grow your account on this platform. Take a look at how businesses can benefit from monitoring follower stats:

  • Follower stats guide you on what type of content you should produce—The gender distribution and top territory metrics provide more insight into who’s interacting with your content the most. If you know who is watching, you will be able to create content that followers enjoy and engage with
  • The stats help you define the best posting times—Since you can monitor follower activity, you can learn when your audience is active the most and post during those periods. For global audiences, social media managers can plan and schedule content for each timezone based on when their followers are active on TikTok 
  • This information can help brands develop better strategies to increase the number of followers—By tracking your follower stats, you can observe the behavior of your followers after posting different types of content. For example, you might observe an increase in followers after posting a video based on a specific TikTok trend

Boost Your TikTok Follower Growth—Expert Tips and Tricks

To build your business account to the levels of Red Bull or Fenty Beauty, you should first understand how the TikTok algorithm works. 

When you post a video, it’s visible to followers in the Following feed and to non-followers on the For You page (FYP). The algorithm pushes your content to the FYP feed based on how much organic engagement your videos tend to attract—the bigger the engagement, the more the video is pushed to new audiences. Bigger reach means that more users can find out about your products and services, increasing the likelihood of new people following your account and eventually becoming loyal customers.

For that reason, it is crucial to learn about the best strategies to help your content get featured more on the For You page.

Use Relevant Hashtags

Like other social media platforms, TikTok also relies on hashtags to make your videos more discoverable for the TikTok users who don’t follow you. When adding hashtags, you should use those that are relevant to your niche and the content itself. This way, your video is recommended to more relevant audiences on the FYP, increasing the number of views, interactions, and followers.

Other hashtag practices that can improve your TikTok efforts include:

  • Avoiding (too many) generic hashtags—General hashtags throw your videos into a sea of unrelated content, wasting all your hard work. Instead, you should use hashtags related to your niche to reach your target audience. For example, a travel agency will benefit more from hashtags like #travel, #travelvlog, #travelagency, etc., compared to #FYP or #goviral
  • Using branded hashtags—Via paid advertising, you can create and share a unique hashtag to get TikTok users and influencers to engage with your brand. In 2019, Chipotle saw enormous success with its #GuacDance campaign that encouraged users to share videos doing a simple dance. The campaign resulted in 250,000 user-generated videos, with over 500 million hashtag impressions
  • Trying trending hashtags—You should research trending hashtags to see how many views they are getting and create content based on the insights. Still, only use trends that are relevant to your brand. TikTok trends can be found on the Discover page, and jumping on the bandwagon of what is popular at the moment can improve the reach of your content and help you with growing your following

Post at the Right Time

Source: Plann

The time you post on TikTok can make or break the success of your video. You can find out the best days and times to post by keeping tabs on your follower stats. Generally, the ideal posting time is when your audience is online and actively uses the app. 

According to Influencer Marketing Hub’s analysis of over 100,000 posts for Eastern Standard Time, these are the best time slots for posting on TikTok:

Monday 6:00 a.m. 10:00 a.m. 10:00 p.m.
Tuesday 2:00 a.m. 4:00 a.m. 9:00 a.m.
Wednesday 7:00 a.m. 8:00 a.m. 11:00 p.m.
Thursday 9:00 a.m. 12:00 a.m. 7:00 p.m.
Friday 5:00 a.m. 1:00 p.m. 3:00 p.m.
Saturday 11:00 a.m. 7:00 p.m. 8:00 p.m.
Sunday 7:00 a.m. 8:00 a.m. 4:00 p.m.

Always schedule your posts to upload just before the most popular time that day to achieve the best results. If your audience lives across different time zones, you will have to identify the ideal times for each region and schedule your content accordingly.

Leverage Stitch and Duet

If you want to get more eyes on your TikTok profile and boost your follower count, you should prompt users to engage with your videos using the Stitch and Duet tools. 

Stitch lets TikTok users cut a section of your video and make a reaction post. Duet works in a similar way, but your video and the user’s reaction video are played side by side.

When users create a Stitch or Duet from your video, you will be credited in each user-generated post, meaning more people can discover and follow your account.

Here’s how Puma inspired followers to create Duets boosting brand awareness:

@puma 🚨BAKERS, ARTISTS, & BARISTAS🚨 Can you recreate the PUMA logo like @1leogonzalez ♬ TWINS – Kaygon

 

Source: Puma

Use Calls to Action (CTAs)

Another effective way of getting followers is by literally asking your viewers to follow you. You can do this by adding a compelling CTA at the end of your video—for example, Follow for more daily inspiration

Here’s how Canva, a graphic design platform, used a CTA to urge people to follow their account:

@canva

Animating elements? Easy in #Canva #Design #FYP #Animation #CanvaHack #DesignHack #GraphicDesign

♬ original sound – Canva – Canva

Source: Canva

Such a simple CTA can still be effective for attracting followers, especially when it’s included in a good video that meets or surpasses viewers’ expectations. In this case, a good video means:

  • A short post that users can easily watch to completion—TikTok videos can be up to 3 minutes long, but users often don’t finish watching them all the way through. Keep videos between 15 seconds and one minute long for users to watch to completion and see your CTA
  • An engaging, entertaining, or educational video—The video should provide users with value to encourage them to engage with it via shares, likes, or comments
  • A high-quality video—Your video needs to be shot well and use good lighting. If you’re uploading from your phone gallery, make sure the video has good resolution 

Note that you shouldn’t overuse the Follow us CTA as it can easily put off potential followers. For example, you can add it when creating a multi-part video or a video series around similar topics.

Work With Influencers and Creators

One of the most effective ways businesses can grow their following is by collaborating with influencers. After all, users are more likely to engage with your content when they see a familiar face, and influencers usually can’t wait to work with businesses as it’s the main way they can make money on TikTok, apart from the Creator Fund.

Source: Artem Podrez

You can work with influencers directly during content creation by paying them to create a new post for your account or start user-generated content for your branded hashtag challenge using collaborative tools such as Stitch and Duet. You can also pay for product placements in their content as a way to promote brand awareness and attract new followers. 

You can find influencers in the Creator Marketplace, but when choosing a creator to collaborate with, pay attention to:

  • Their popularity within your niche
  • Number of followers
  • Price per post

While famous TikTokers like Addison Rae Easterling or Charli D’Amelio may offer incredible reach, they may be too expensive. Here’s how different types of influencers on TikTok charge per post:

Tier Number of Followers Price per Post
Nano-influencer 1–10,000 followers $5–$25
Micro-influencer 10,000–50,000 followers $25–$200
Mid-tier influencer 50,000–500,000 followers $100–$1,000
Macro-influencer 500,000–1,000,000 followers $1,000–$2,000
Mega-influencer Over 1,000,000 followers $2,000+

A good rule of thumb is to pick a smaller influencer that makes sense for your budget and niche to get the most out of your campaign.

Use the Promote Feature and Paid Ads

For businesses that want to get famous on TikTok and attract followers, boosting the performance of organic videos and using TikTok’s native ad formats are excellent ways to reach new large audiences. 

The Promote feature on TikTok works similarly to Facebook’s Boost Post tool—you pay a certain amount to boost the reach of an organic post. Promoting every single post you’ve made would be too expensive, so focus on promoting those that have already gained some organic traction. 

You can also promote videos posted by other creators through Spark Ads—a feature that’s useful when collaborating with influencers. They show up in users’ FYP feed but have a more organic feel to them than native ads.

Paid ads are slightly different—you have to create actual ads rather than use organic videos. There are currently five ad options to choose from:

  • Brand takeovers
  • In-feed ads 
  • TopView ads 
  • Branded hashtag challenges
  • Branded effects

Social Media Experts Can Help You Get More Followers

Building a TikTok following is hard work. While you may understand how to use TikTok and its features, growing your business account is a task that requires dedication and time. 

For many companies, TikTok presents a new set of challenges compared to older platforms, like Facebook or Instagram:

  • TikTok has a predominantly younger audience of Gen Zers and millennials who don’t react well to traditional marketing stunts
  • The platform is fast-paced with ever-changing trends, meaning you have to constantly publish new content that is fresh yet valuable 
  • The app is still relatively new and comes with a steep learning curve; only people who deeply comprehend the workings of the platform can succeed on TikTok

These facts easily become real problems for social media managers that work in small in-house teams as they have to create a lot of content, plan campaigns for other platforms, and understand the intricacies of how TikTok works. 

One of the best ways to overcome these issues is to seek the help of a professional social media agency.

Let Kubbco Handle Your TikTok Marketing Needs

Kubbco is an official TikTok partner and a social media agency with a team that has the vast experience you can count on when trying to grow your TikTok business account. We can offer you the knowledge of our expert graphic designers, video editors, social media analysts, paid ad specialists, and others, all committed to creating and executing winning TikTok campaigns for your business.

Our team will handle every step of your campaign. We will:

  1. Build and test an innovative content strategy
  2. Create and publish high-quality videos that promote your brand in line with your values and expectations
  3. Take care of daily tasks that come with managing your socials
  4. Run and manage independent ad campaigns and promotions
  5. Live-monitor campaign performance using advanced tools and tweak the approach whenever the situation calls for it

To learn more about our social media approach and get more tips and advice on social media and digital marketing in general, subscribe to our newsletter.

Kubbco’s Success Stories

We have worked with numerous companies in the past on improving their TikTok presence and helping them get more likes, views, and followers. All you have to do is tell us what your objectives for the campaign are, and we’ll tailor a new approach based on your needs and then see the campaign through. 

Here are some of the brands we collaborated with and the results we helped them achieve: 

  • essence cosmetics—In one of our longest collaborations, we helped this cosmetic company grow its TikTok account by incredible 386,000 followers. We created 556 videos, generating over 7.1 million interactions, with 12 of our videos going viral
  • OLAPLEX—This company saw its follower count shoot up by 22,000 in only five weeks. We created 26 videos that generated over 224,000 interactions and 5.1 million views in total
  • NATURLI’ Foods—Over 23 weeks, we posted 112 videos, with 20 of them blowing up. Overall, our content gathered over 6.2 million views and 179,000 interactions, and the campaign boosted this brand’s follower count by 1,300

If you want to achieve similar results for the TikTok presence of your business, get in touch with our team, tell us your goals, and we’ll begin working on your winning TikTok strategy.