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Charlie D’Amelio has the most popular account on TikTok, and Charli D’Amelio’s TikTok personality is the second highest-earning account behind Addison Rae.
Here’s a look at how she rose to fame and who her past and present collabs include.
Charli D’Amelio was born on May 1, 2004, in Norwalk, Connecticut. Her parents are Marc and Heidi D’Amelio.
Her father was formerly a republican Connecticut Senate candidate and the founder and president of Level 4 Collective showroom in New York City. His showroom represents apparel brands from around the country. On the other hand, her mother is a former model, stay-at-home mom, and photographer.
She also has an older sister, TikTok’s Dixie D’Amelio, another famous TikTok personality. She has over 55.4 million followers.
Charli D’Amelio began dancing at 3-years-old, then danced competitively for over ten years. She was attending King School when her TikTok popularity took off. She then switched to a virtual school to allow more freedom for content creation.
Image from TikTok
Today, Charli D’Amelio has 127.1 million followers on TikTok. She is known as the first personality to gain 50 million followers and rise to 100 million followers. She built this following in a little over two years.
She posted her first TikTok video on March 30, 2019, which was a video of her lip-syncing along with her friend. Then, in May, she turned 16. To celebrate, she wore a “Charlie’s 16 Squad” hoodie and danced to “Sixteen” by Ayesha Erotica to mark the milestone. Little did she know back then that her hoodie would become a prized piece of fan merchandise.
Two months later, she posted a duet with Move With Joy. This was the first video to take off in popularity. She posted the video on the way to dance class. By the time her lesson was over, her followers had jumped from about 7 to 2,000. From there, her following kept rising, prompting her family to hire an agency, publicist, and manager.
To help her in the creative process, she joined the Hype House in LA for a while. She would often film over seven videos in one day and attended multiple meetings throughout the week.
Most of Charli’s TikTok videos are simple, with many of the first ones taking place inside her bedroom. Her main content is dance and choreography videos where she can show off her dance training. Her content ranges from group dances and trending dances to solo dances and relaxed dances. However, her ultimate goal was to one day be a professional dancer. Unfortunately, after all the pressure to perform regular dances for TikTok, she lost some of the joy she used to feel in dance.
Many of her dances have become viral sensations. One reason her dances have taken off is they feel relatable because of the relaxed setting and her approachable smile. But that authenticity isn’t just for the camera. Most of her friends and fans agree she is just as genuine in real life and readily admits she doesn’t understand how she is famous. She’s just a teenage girl having fun.
Nevertheless, her talent is natural. Anyone can see this talent in her creative and unique dance videos, which many people try to copy. One of the most famous examples is her dancing to “Renegade” using the choreography of 14-year-old Jalaiah Harmon. When she interpreted the dance, it turned into one of the most popular dance trends on TikTok.
Charli D’Amelio expanded beyond just TikTok once she rose to fame. Here’s a brief overview of some of her other online content.
Her first YouTube video was a personal vlog covering a meet-and-greet she held, which cost $100 a ticket. She donated all the profits from the event to charity. Her YouTube channel has over 9.6 million subscribers.
In 2019, Charli D’Amelio was cast in the animated film StarDog and TurboCat. She was a voice actress alongside big names like Luke Evans and Gemma Arterton. Her character’s name was Tinker.
On December 1, 2020, Charli D’Amelio released her first book entitled Essentially Charli. It is a guidebook for her fans and includes biographical information and exclusive interviews. She goes in-depth about her life, childhood, and rise to fame. She also shares pictures, resources, and writing prompts.
Charli D’Amelio collaborated with her sister Dixie to create a podcast entitled “Charli and Dixie 2 Chix.” The two sisters have in-depth conversations about their friendship as well as current social media trends. They sometimes invite their other friends to the show for guest appearances. In addition, they often use the platform to promote causes they care about.
Just as “Keeping Up with the Kardashians” draws to a close, a new reality TV show begins. Charli and Dixie D’Amelio are working together once more in their new series, “The D’Amelio Show,” which airs on Hulu. Industrial Media produces the show.
The show follows the daily lives of the two TikTok stars and how the family is adjusting to their new fame. However, Charli wouldn’t call herself famous, and she isn’t even sure why so many people follow her. Because of this, her family still retains a semblance of an ordinary family.
The show has a more authentic feeling than other reality shows, as the family tries to cope with fame while balancing their regular life. Instead of a gripping drama, it’s a show about the effects of fame. Throughout, they also address internet bullies and the struggles of being thrust into the spotlight.
Image from YouTube
Several brands have collaborated with Charli D’Amelio to build their following. Here are some of the most notable collaborations.
Charli makes an appearance in a 50 second commercial for Sabra hummus, which aired in February 2020. She appears along with other famous names like T-Pain, Kim chi, and Mix Cracker.
After the February 2020 Superbowl, where Jennifer Lopez performed, the singer and dancer created the JLo Super Bowl Challenge, also known as #JLotikTokChallenge. For this challenge, she asked her fans to develop dances using their favorite moves they saw during the halftime show.
In one of her videos, she met and danced alongside Charli D’Amelio in a viral TikTok.
Her dance moves garnered enough attention that Bebe Rexha invited Charli to join him onstage as a backup dancer during a Jonas Brothers concert preshow.
On March 11, 2020, she even made an appearance on “The Tonight Show” with Jimmy Fallon. On the show, she discussed her life of newfound fame and the struggles of popularity. In addition, she used the platform to bring attention to the negative impacts of cyberbullying.
Charli and Dixie D’Amelio created the clothing brand Social Tourist, which launched on May 20, 2021. It’s a unisex line designed around inclusivity and diversity. They sell their line exclusively at Hollister.
Orosa Beauty worked with Charli and Dixie for a short time to promote and sell a limited-edition nail polish collection called Coastal Craze.
Simmons is a mattress firm that offers the best deals on high-quality beds. It collaborated with Charli and Dixie to offer the Charli & Dixie X Simmons memory foam mattress with the slogan, “Designed by Charli & Dixie D’Amelio for creators like you.” They offer the bed in twin, full, queen, and king sizes.
Charli and Dixie also collaborated on a makeup line called Morphe 2. It is a line of makeup for many occasions because it’s simple to use yet very effective. Their line includes lip care, masks, glow palettes for the whole face, concealers, and more.
Charli D’Amelio collaborated with Procter & Gamble to encourage people to social distance during COVID. She worked with the Grey Group ad agency to create a promotional geared towards Gen Z that asked viewers to stay home and social distance. In the promo, she made a viral dance challenge called #DistanceDance.
In addition, every video that viewers created replicating the dance equaled a product donation from Procter & Gamble to support Feeding America and Matthew 25: Ministries. In total, there were over 3.5 million videos and 90 million content shares. The videos were collectively viewed over 15.6 billion times.
Social media influencers like Charli D’Amelio are an excellent avenue for gaining a more significant following for your business. If you want to expand your company, consider your partnership with a social media influencer to promote your products, generate new leads, and build brand awareness.
Contact one of our social media experts at Kubbco to learn just how to build your brand through social media collaborations.