Kubb&co Develops Virtual Influencer for essence, the First Cosmetics Brand to Launch Its Own CGI Influencer

Working with essence, the first cosmetics brand to launch a virtual influencer, Kubb&co developed Kenna, a self-described girlbot. essence will feature Kenna on its Instagram channel starting today. Kenna will also have her own channel.

Vicki Kvist Gaulshøj joins Kubb&co

Kubb&co gains another marketing star. Vicki Kvist Gaulshøj joins the agency as Head of Operations, and will lead the project management team, operations and client services strategy for the growing agency.

25 Epic Influencer Marketing Fails of All Time

Influencer marketing is a hugely popular marketing strategy, but when brands employ influencers to promote their products, the collaboration is often not without risks.

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