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How To Use TikTok’s Schedule a Post Feature

Blog / Apr 11, 2022

How To Use TikTok’s Schedule a Post Feature

Malene Hold
Head of TikTok

TikTok’s Schedule a Post Tool: How Scheduling Posts Helps Brands

Growing a TikTok business account can be a grueling process for brands and social media managers. You need to identify your audience, create engaging content that meets their expectations, write interesting captions, and post content when your audience is most active. The whole process is time-consuming, but those are all important parts of any successful TikTok marketing strategy.

Businesses can make these tasks less tedious and time-consuming using the TikTok Schedule a Post feature. Rather than create and post videos individually, social media professionals can create a lot of quality videos at once and schedule them to automatically upload at specified times.

While you can schedule content on platforms like Facebook and Twitter with ease, scheduling on TikTok requires a different approach.

Can You Schedule Posts on TikTok?

Source: Solen Feyissa

Unfortunately, you cannot schedule posts using the mobile app, but you can use the scheduler when you access your account using a web browser. This feature is available only for business accounts.

The Video Scheduler feature lets social media managers schedule a video anywhere from 15 minutes to 10 days in advance. Once scheduled, the video will be visible in both the mobile app and browser. Here’s how you can schedule your posts:

  1. Log in to your account in a web browser
  2. Click on the cloud icon in the top right corner of the page—you will be directed to the upload screen
  3. Upload a video that is up to 3 minutes long and adjust your privacy settings
  4. Toggle the Schedule video option on
  5. Select the date and time when the video should be published
  6. Click on Post to finish

Tools Used To Schedule Posts on TikTok 

There are also many third-party web-based tools that offer video scheduling for TikTok. Most of them have subscription charges but offer you additional perks such as:

  • Content planners
  • Ad management tools
  • Team management features
  • Push notification reminders to your phone

Here are some examples of these third-party schedulers and their key differences:

Tool Price per Month Key Features
Loomly $25
  • One subscription for all social media accounts
  • Reminders on your phone or email when the post goes live
SocialPilot $30
  • Analytics 
  • Team management features
Later $15
  • Built-in video editing tools
  • Scheduling via a browser or the Later app
CrowdFire Free

($9.99 to schedule more than ten videos at once)

  • Free TikTok resources and tips
  • One subscription for all social accounts

How Scheduling Posts Enhances the Growth of Business Accounts

Video scheduling is a feature that was specifically built for brands and creators since they need to consistently deliver content to their audiences. Through scheduled posts, brands and creators can save time, drive up engagement rates, and significantly increase their reach and follower count, and the list of benefits of scheduling content doesn’t stop there.

More Consistency 

Like on other social platforms, your TikTok success highly depends on how much and how often you post. By scheduling videos, businesses can be more consistent since they’re able to create content in bulk and schedule automatic uploads.

When the audience notices that you upload consistently, they are more likely to follow your account since you’re constantly providing value. 

Posting more consistently also helps boost engagement. When followers expect you to post, they are likely to engage with your videos. As more followers engage, the TikTok algorithm picks up on it and recommends your video more often on the For You page, widening your reach and increasing your following as a result.

Higher Quality Videos

Source: Thomas Russell

Apart from quantity, the quality of your content also matters a great deal when it comes to growing your TikTok. 

Scheduling posts allows for the content of higher quality since brands may miss key elements of TikTok marketing if they choose to create and post content immediately. Some of the elements that you should pay attention to include:

Scheduling provides more time to make videos technically better—you can organize studio shoots and work with professional videographers. You will also have more time for editing and fine-tuning everything before the post goes live.

With high-quality TikTok videos, businesses can attract more viewers, increase video watch time, and even go viral.

Better Time Management 

If you’re a social media manager and are still manually posting on TikTok, you may find that you’re spending more time than you’d like on your phone. This is an issue you can resolve by scheduling posts. 

For businesses trying to make it big on TikTok, the extra hours can come in handy in several ways:

  • Brands can plan their strategies better—Brands can focus on other aspects of their marketing strategy and refine it to perfection. Scheduling your posts in advance will give you more time to work on brand messaging and the general theme of your content. Through scheduling, you can also create content based on insights from the Analytics tab
  • You can work on other projects—Apart from TikTok, brands need to grow and maintain their presence on other platforms, too. Businesses can use the extra time to work on projects and campaigns for their Instagram, Facebook, or Twitter
  • Managers can enjoy time off—Social media managers also deserve to take a break from the various demands of TikTok campaigns. Scheduling allows managers to post when they’re not available or after hours, maintaining the desired consistency 

Ability To Reach Your Audience at the Peak Engagement Periods

Source: Georgia de Lotz

The time when the audience is most active and engaged on TikTok may vary for brands with audiences in different time zones. In this case, you need to figure out the ideal times to post for each region and upload at those times. Brands with audiences in one time zone have to determine the best posting times for different target groups and demographics. 

According to the study conducted by Influencer Marketing Hub, the perfect posting times can be quite late at night, which calls for content scheduling:

Best Times (EST) To Post on TikTok
Monday 6:00 a.m. 10:00 a.m. 10:00 p.m.
Tuesday 2:00 a.m. 4:00 a.m. 9:00 a.m.
Wednesday 7:00 a.m. 8:00 a.m. 11:00 p.m.
Thursday 9:00 a.m. 12:00 a.m. 7:00 p.m.
Friday 5:00 a.m. 1:00 p.m. 3:00 p.m.
Saturday 11:00 a.m. 7:00 p.m. 8:00 p.m.
Sunday 7:00 a.m. 8:00 a.m. 4:00 p.m.

You can determine the best time for uploading your content using the Analytics tool that you can access by following these steps:

  1. Open the TikTok app and go to your profile page
  2. Hit the menu icon indicated by three lines in the top right corner of the screen
  3. Tap Settings and privacy 
  4. Select Creator tool or Business Suite
  5. Tap Analytics

More Time To Engage With Your Audience

Due to miscalculated posting times and unoptimized schedules, followers can easily miss your content. By scheduling content, you can ensure posts go up when your audience is most active and free up time to prioritize engaging with your audience.

Mere posting doesn’t improve engagement—you have to be a part of conversations around your brand using various activities:

  • Responding to comments
  • Liking comments
  • Responding to direct messages (DMs)
  • Going live to directly communicate with your audience through Q&As

How Scheduling Enables You To Work With Multiple TikTok Influencers 

Apart from scheduling posts, there are other, more vital ways to build your TikTok presence, and working with influencers is high up on that list. Influencers are great at boosting reach, increasing brand awareness, and launching new products.

Source: Mateus Campos Felipe

You can easily find the right influencers on the Creator Marketplace. Besides applying for the Creator Fund, they make money on TikTok through brand endorsements and sponsorships. 

You don’t need famous influencers like Addison Rae Easterling and Charli D’Amelio to grow your brand—more often than not, you can go for smaller, niche-focused influencers and get excellent results. Use the following table to identify the right type of influencer for your business based on your budget:

Influencer Category Number of Followers Price per Post
Nano-influencers 1,000–10,000 $5–$25
Micro-influencers 10,000–50,000 $25–$125
Mid-tier influencers 50,000–500,000 $125–$1,250
Macro-influencers 500,000–1 million $1,250–$2,500
Mega-influencers More than 1 million More than $2,500

Social media managers may find TikTok’s post scheduler indispensable when working with multiple influencers. As the established creators produce more and more content, managers can update and keep better track of their content calendars.

TikTok Experts Can Help You Grow Your Business Account 

While using scheduled posts will impact your business account positively, it is a tiny aspect of building and maintaining a strong TikTok presence for your brand. 

A lot of different resources go into developing and executing winning strategies for TikTok that can bring a good return on investment. This alone can present difficulties for social media managers in in-house teams as they have to work on several campaigns for other social accounts at the same time. 

TikTok also caters to the younger demographic groups and requires a different approach and expertise compared to other social media platforms. 

Without expert help, brands may not see any meaningful results from their efforts—hiring a social media agency is an excellent solution for this. Agencies have more than enough highly specialized and experienced personnel that can handle all aspects of your TikTok marketing campaigns.

Kubbco Can Handle Your TikTok and Other Social Media Needs

The Kubbco team knows how to help brands succeed on TikTok because we cover all the TikTok marketing bases with our services, including: 

  1. Identifying and analyzing target audiences—During campaigns, we will identify the best audiences to advertise to and get insights into their social media interests and habits
  2. Producing content—We have a diverse team of professionals, including writers, video editors, directors, photographers, and graphic designers, whose joint efforts deliver relevant, high-quality content that is bound to perform well
  3. Handling all community management activities—Kubbco can apply the best account growth methods and take over your daily social media tasks. We’ll build a better online presence for your brand on TikTok or other platforms of your choice and drive conversations that spread your brand’s message and values
  4. Running paid ad campaigns—Leave your video promotion and paid advertising campaigns to us. We can help you choose the most suitable type of ads, monitor the performance of paid campaigns in real-time, and adjust our approach based on the most relevant data 

If you want to learn more about how you can use TikTok to grow your business and receive free tips on social media marketing, subscribe to our newsletter.

Don’t Take Our Word for It—Check Out Our Success Stories

We have worked with numerous brands in the past and helped them achieve some incredible feats on TikTok. Based on their campaign goals and objectives, we developed custom strategies to take their TikTok presence to the next level, and it worked—the results were amazing:

  • Matas—In eight weeks, we posted 25 videos, eight of which blew up, gathering over one million views each. The brand also gained a whopping 13,500 followers thanks to our efforts
  • OLAPLEX—This renowned hair care brand gained over 22,000 followers and 224,000 interactions in five weeks after we took over their TikTok account 
  • NATURLI’ Foods—We worked with this brand for 23 weeks and generated 112 videos that amassed over 6.2 million views

If you need help with any aspect of your social media strategy, contact our team of experts, and we’ll come up with a winning approach that will help you grow your business on TikTok or any other social media.