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TikTok is one of the fastest-growing social media platforms ever, garnering more and more users each day ever since its 2016 launch. While its short and engaging content is the primary reason behind such popularity, people join TikTok for various motives.
The platform is equally valuable for businesses, providing them with an opportunity to promote their brands in an interactive and playful way.
If you are wondering how to grow your business on TikTok and don’t know whether it will pay off, there’s no need to overthink it. TikTok marketing is definitely worth exploring, but figuring out where to start can be confusing.
Source: Good Faces
Being completely video-based and more fast-paced than other socials, TikTok lets you form an authentic connection with the audience, triggering reactions and driving conversations more quickly than text and images solely could. Because of the app’s unique algorithm and high engagement, going viral and reaching more people is easier on TikTok—with enough effort and a little bit of luck, anyone can become TikTok famous overnight.
Here’s why businesses love using TikTok:
The app also provides several user-friendly tools that help with creating better content, setting up successful organic and paid campaigns, and tracking their performance.
While TikTok is fun and casual, businesses shouldn’t go into it without some careful planning. To get the most out of your TikTok account, you will need a comprehensive, multi-faceted strategy that involves everything from exploring all the nooks and crannies of the app to learning how paid advertising works on this platform.
To create engaging content that will appeal to the users of this app, make sure to study all of TikTok’s tools and features in detail.
After you install the app, take some time to get to know the platform inside and out and browse through videos on the For You page to see what is trending and play with the available TikTok editing tools. After you’ve seen all the options the app offers, you should check what the trending posts have in common, learn what kind of content ranks well using the Discover page, and brainstorm how your brand can fit into the scheme.
To build your following on TikTok and drive conversions, apart from quality and authenticity, you need consistency. We recommend you opt for the themes that are relevant to your industry and that you have a good grasp of.
Check out how your competition uses TikTok—you will get inspired but also find out how their content fares using a particular approach. Make sure to explore and use hashtags relevant to your brand.
Source: Artem Podrez
Creating content that the TikTok audience will go crazy about is the ultimate goal for both personal and business accounts. While TikTok videos do need to be catchy and entertaining, you also have to bring value to your audience and convey your brand’s message clearly to attract more followers.
As TikTok extended the maximum video duration from 60 seconds to 3 minutes, you can now tackle more complex topics within a single video. Here are several ideas you can use:
Source: Towfiqu Barbhuiya
You should understand how your profile growth and content performance are affected by the posting time. While the best time to post on TikTok depends on your audience’s activity during the day, here is what generally works, according to Influencer Marketing Hub’s analysis of over 100,000 posts:
|Best Times (EST) To Post on TikTok|
|Monday||6:00 a.m.||10:00 a.m.||10:00 p.m.|
|Tuesday||2:00 a.m.||4:00 a.m.||9:00 a.m.|
|Wednesday||7:00 a.m.||8:00 a.m.||11:00 p.m.|
|Thursday||9:00 a.m.||12:00 a.m.||7:00 p.m.|
|Friday||5:00 a.m.||1:00 p.m.||3:00 p.m.|
|Saturday||11:00 a.m.||7:00 p.m.||8:00 p.m.|
|Sunday||7:00 a.m.||8:00 a.m.||4:00 p.m.|
Choosing the right TikTok influencer to promote your brand can give you enormous exposure. As long as your and the influencer’s target audiences overlap, you’re on the right track. You can find suitable creators by searching for specific keywords, hashtags, and trends within your industry on the Discover page or on TikTok’s Creator Marketplace.
Some brands partner with multiple influencers for their TikTok campaigns. For instance, Chipotle used to partner with Zach King, Zahra, and Avani, and their profile metrics testify they made the right choices.
Depending on your budget and the phase of your campaign (whether you’re the beginner who needs to get exposure or you’re already at the stage of convincing the followers to convert into customers), you’ll benefit from engaging a different influencer category.
Here are the different types of influencers and their rates:
|Tier||Price per Post|
|Nano-influencer (1–10,000 followers)||$5–$25|
|Micro-influencer (10,000–50,000 followers)||$25–$125|
|Mid-tier influencer (50,000–500,000 followers)||$125–$1,250|
|Macro-influencer (500,000–1,000,000 followers)||$1,250–$2,500|
|Mega-influencer (more than 1,000,000 followers)||$2,500+|
If your efforts to draw traffic to your posts organically seem unproductive, TikTok also offers you the chance to use paid advertising. There are several approaches you can turn to—from regular paid ads to the in-app Promote tool.
TikTok business users can create their paid ad campaigns by choosing appropriate objectives, setting up the budget, and filming and posting ads that don’t show up as their regular content. You can select between the following types of ads:
Besides these video ads, brands can also promote their hashtags and effects and inspire user-generated content that can extend their reach even more.
If your videos are underperforming, the chances are your TikTok marketing strategy wasn’t thought out carefully and needs improvement. To figure out what you’re doing wrong, access TikTok analytics and check your content-related and follower-related metrics by following these steps:
Even though the concept of TikTok marketing doesn’t seem too complicated at first glance, promoting your brand on this platform without professional help most likely won’t bring the desired results.
Here’s what mistakes brands tend to make when starting their TikTok campaigns, resulting in their videos not getting enough views:
If you started your TikTok journey with great hopes only to see your performance metrics remain stagnant for months, it might be time to take on a different approach. Kubbco can help you transform an ill-judged strategy into a triumph.
We are a social media agency that knows how to identify your target audience on TikTok, keep track of their activity, and create content that will have them come back to your profile for more.
Our team of experts drives growth via organic campaigns and paid advertising, and we keep monitoring the performance of published content, always ready to bridge any possible gaps and optimize your campaign to avoid wasting any resources.
We know how to grow a business on TikTok, and it’s our clients’ results that back up the claim. The success story of the haircare brand OLAPLEX is one of the most shining examples of our work.
During our five-week collaboration, we created 28 videos together, with two videos earning over 1 million views each and six exceeding 100,000 views per post. The whole campaign resulted in 5.1 million views overall and attracted 22,000 new followers.
Our other success stories don’t fall much behind. Here’s what Kubbco did for essence cosmetics, Matas, and NATURLI’ Foods:
|Client||Collaboration Timespan||Videos Posted||Followers Gained||Total Interactions||Total Views||Viral Videos|
|essence cosmetics||2 years and 2 months||556||386,000||7.1 million||73 million||12|
|Matas||8 weeks||25||13,500||209,000||5.6 million||8|
|NATURLI’ Foods||23 weeks||112||5,200||179,000||6.2 million||20|
If you need professional guidance with growing your business and presence on TikTok or other socials, you’re on the right page. Sign up for our newsletter for the expert take on the latest news in the world of social media, or reach out to our team if you want a tailor-made approach and the best results.
Featured image: Christin Hume