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From the time of its launch in 2016, TikTok has gained mind-blowing popularity. In 2021, with 656 million downloads, it surpassed Instagram by almost 100 million downloads. According to Cloudfare, TikTok reached first place among the world’s most-visited domains in February 2021 and kept the ranking most of the year, even beating Google. The app is so successful it rewards the efforts of talented content creators through the TikTok Creator Fund, and it enables its top creators, like Addison Rae Easterling and Charli D’Amelio, to make millions of dollars every year.TikTok’s popularity doesn’t guarantee that all your content will reach the intended audience. Regardless of how amusing the videos are, posting them at random times will not result in targeted engagement. Those who use the app for business should know at least the basics of TikTok marketing, and that includes determining the best time to post on TikTok to maximize engagement.The app's advertisement principles rely heavily on posting times, and establishing a consistent posting schedule can do wonders for your engagement rate.
Source: Malvestida Magazine
Do only dancing videos, cute animal videos, dialogue reenactments, DIY tutorials, and other fun stuff come to mind when thinking of TikTok? Nowadays, TikTok is also a marketing tool—if you’re using a business account, it can rapidly build awareness of your brand, increase the number of followers and audience interactions, and as a long-term consequence, boost revenue. The introduction of 3-minute videos in 2020 allowed for even more complex marketing stunts than before. Brands usually rely on these strategies to get more followers on TikTok:
While none of these should be overlooked, if you’re wondering how to go viral on TikTok, you should invest your time into figuring out the best time to post on TikTok. The app’s algorithm calibrates the assortment of videos to watch based on what users might be interested in and when they’re active the most. By figuring out exactly when to post, you’re increasing the chances of your content being seen by the right audience.
Source: Solen Feyissa
If you want your brand to become famous on this platform, you’ve probably asked yourself questions like When is the best time to post on TikTok?, How often should you post on TikTok?, and similar. The main problem with answering such questions is that social media is an ever-changing field, and it’s not unusual for aspects such as the most favorable posting times to vary.While this indicates there is no universal approach, we can exemplify why it matters to track such changes. Let’s say your target audience is spread all over the world—that would mean you need to produce a lot of content. Large amounts of content with a global outreach are unlikely to draw views of the entire target audience at the same time. Mind the time zone differences and post less, but at the busiest times for each targeted area. This will prove more beneficial than posting all the time. Strive for consistency as well—the best practice is to share less content daily (up to 3 posts), but do it 3–5 times per week.
Source: Campaign CreatorsAbsolutely, but figuring out the best time to post on TikTok is a part of a larger puzzle. If you’re using TikTok to promote your business and want to increase the number of followers, the optimal posting schedules will depend on factors such as your target audience’s demographics, their shared interests, their TikTok browsing habits, and many others. You should generally aim at posting when there’s persistently high activity and stick to that time span, but to extract the necessary information and find out which time that is on your own, you’ll need to use the Analytics tool.
Users had to switch to a TikTok Pro Account in the past to access the Analytics tool, but now it’s available for general accounts as well. This tool gives you crucial information on your audience, reach, and the performance of your content. To get your TikTok analytics, you need to follow these simple steps:
If you switched to a Business account, you can access the analytics the same way or via the Business suite option, right below Creator tools.
The Analytics tab contains numerous metrics that are important for your TikTok strategy, but marketers and social media managers usually focus on the following: Metrics TypeWhat It EntailsOverview metrics
Content metrics
Follower metrics
While all of these are somewhat significant for posting schedules, follower metrics are the most important stats for determining the best time to post on TikTok. These numbers give you an insight into where your followers come from and how their activity fluctuates by the hour.Let’s say you have a lot of followers from both the U.K. and the U.S. A suggestion, in that case, would be to post in the afternoon (U.K. time) so that you can end up on the morning scrollers’ feeds in the U.S.
Apart from reviewing your profile analytics, it’s highly recommended to search for some general stats and combine both types of data to come up with the perfect time to post on TikTok. According to Influencer Marketing Hub's 2021 analysis of engagement rates based on over 100,000 posts, here are the best times to post on TikTok and get more views:Best Times (EST) To Post on TikTokMonday6:00 a.m.10:00 a.m.10:00 p.m.Tuesday2:00 a.m.4:00 a.m.9:00 a.m.Wednesday7:00 a.m.8:00 a.m.11:00 p.m.Thursday9:00 a.m.12:00 a.m.7:00 p.m.Friday5:00 a.m.1:00 p.m.3:00 p.m.Saturday11:00 a.m.7:00 p.m.8:00 p.m.Sunday7:00 a.m.8:00 a.m.4:00 p.m.The study showed that the highest engagement rates coincide with the times that are bolded in the table, which makes Tuesday, Thursday, and Friday the best days to post on TikTok.
Without resources, it’s nearly impossible to achieve any serious results when using TikTok for promoting your brand. There’s much more work behind those videos and captions than you might realize. It’s not enough to continuously publish content you find entertaining and assume your target audience will like it, too. Social media strategizing involves a lot of planning and expertise.Dozens of factors play their role in determining your social media strategy's success. When it comes to TikTok strategy, when and how often you post is only one of the components of the success formula—to promote a business appropriately, full-spectrum expert help is required. Determining the best posting time on TikTok is important, but there’s much more to reaching your target audience’s For You pages—you also need in-depth analyses, custom-made account growth strategies, and high-quality content production tailored to your brand’s personality, which is exactly what a social media agency will provide.
Kubbco is a forward-looking agency providing a large scope of social media marketing services. Our all-encompassing team of professionals has a demonstrated know-how of social media strategy development. We are aware that the best way you can connect to your audience via social media is prone to changes—what’s bringing you views today might not work in a couple of months.That’s where Kubbco steps in—our job is to keep track of social media trends and perform thorough research to come up with a refined strategy matching your specific business needs. We use brand new technology to create captivating content that helps you succeed on TikTok and other social media. Apart from organic, we also use paid media to share your message to specifically targeted audiences that are most likely to be interested in your content. Throughout the process, we monitor engagement metrics in real time to get a clear insight into what works and what does not. Whatever your primary objectives are, Kubbco’s experts will prepare a campaign that will exceed your expectations and come up with an authentic way to catapult your brand to viral success.Thanks to our experts’ joint efforts, here’s what Kubbco can offer you:
Source: OlaplexA renowned hair care brand Olaplex, popular with both hairdressers and general consumers, entrusted their TikTok strategy to Kubbco in the summer of 2021. The results were jaw-dropping—here’s how their numbers skyrocketed within five weeks, thanks to our team’s dedication:
Source: OlaplexOther clients, like NATURLI’ Foods, Matas, and essence cosmetics, saw similar spikes on their TikTok accounts. We listened carefully to their business objectives, took time to understand their target audience habits, established the best time to post on TikTok through extensive analysis, and blended our conclusions into tailor-made social media strategies for each brand. If you’re curious about how we can do the same for your brand, reach out to our team of social media experts. Our team gladly shares our knowledge of what works on TikTok. You can sign up for our newsletter and get an expert take on the newest changes in the social media landscape right in your inbox.
Featured image: Fakurian Design
I've got experience with brands, both in agency and in-house. I specialize in researching brands, audiences, industries, cultural trends, competitors' positioning, and finding insights.
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