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Views are the essence of success in TikTok marketing, but attracting them is a tall order. Everyone on this platform is wondering how to get more views on TikTok and make money out of it, but having a great view count takes much more than posting entertaining videos.
If you want the counter to go up—whether you’re a dedicated content creator or use TikTok for business—you have to figure out the principles behind TikTok’s algorithm, be aware of your profile performance and TikTok trends at all times, learn what the best time to post is, and much more.
When your goal is to market your brand, having lots of views means your brand is getting more exposure and proves you are creating valuable content. TikTok functions as a tool for gradually turning views into followers, which further leads towards conversion to customers and revenue upsurge.
Source: NordWood Themes
Before you start making videos and focusing on how to get views on TikTok, you need to get answers to some of the essential questions that will help you create a better TikTok strategy.
Compared to other platforms, which have a set watch time required for a view to count, TikTok’s policy is milder—as soon as you start playing a video, it’s counted as one view.
Despite the fact that a user doesn’t need to follow you to be considered a viewer (as long as they’ve at least started watching your post), you still have to provide a firm reason for your audience not to move on to another video too quickly. Your goal should also be to turn those viewers into followers—after all, getting more followers is easily linked to better performance of your future content.
While brands benefit from marketing options TikTok offers, the top-tier creators get rewarded through TikTok’s Creator Fund. The creators can get from $0.02 to $0.04 per 1,000 views and earn a hefty sum depending on their viewership.
That is how successful creators who attract millions of views, such as Addison Rae Easterling and Charli D’Amelio, hit the big time, with their fame and income sources now stretching far beyond TikTok.
Yes, there are, but it is more than obvious the views aren’t real since those who go down this path don’t get new followers.
When the engagement is organic, your follower count and view count should be synchronized. TikTok has a strict policy on this issue—they take down view count to zero if they discover someone is paying bots to increase the views.
There is no official formula provided by TikTok, but allegedly, every time you post, the video is presented to 300–500 random users. To go viral, you need 70% of those people to watch your video from beginning to end.
The time matters as well. You need a lot of views within a short period—most viral TikTokers get more than 1,000 views on a post in less than an hour.
There are a lot of reasons why your videos aren’t getting enough views. It might be that you’re not posting enough content, or you’re not posting consistently. Maybe you’re not choosing the best time to post, meaning that you’re uploading videos when your target audience is inactive.
All these and many other factors make a huge difference in your profile performance. Without the assistance of an expert, it’s difficult to determine what may be the main drawback of your TikTok strategy. The good news is that there are a lot of ideas you can try to build up your TikTok views.
Supplying your audience with attention-grabbing content is just one step in building a successful TikTok marketing strategy. TikTok is a highly competitive ground—to attain more visibility, you have to outshine the competition and make viewers’ eyes glued to their screens until the end of your video. This means you need to hook them in the first couple of seconds.
The answer to the question of how to gain views on TikTok becomes searching for ways to capture your audience’s interest so they keep coming back for more.
If you want to reach more people and maximize the potential of your TikTok account, here’s what you need to focus on:
TikTok has 1 billion users, and most of them make some type of content. Competing for attention in such a fast-paced environment can look intimidating, but you should look at this fact from a different point of view—such a huge playground means that everyone can find an audience who appreciates their content.
Using TikTok to promote your brand, you should be well aware of who your target audience is—you know you aren’t making TikToks for everyone, but you should strive to go one step further and figure out:
Source: Icons8 Team
To attract views with your content, you have to pay attention to posting times—both when you post and how frequently you do it. Here are the results of Influencer Marketing Hub’s research based on over 100,000 videos, with engagement rates peaking around the times that are bolded:
|Best Times (EST) To Post on TikTok|
|Monday||6:00 a.m.||10:00 a.m.||10:00 p.m.|
|Tuesday||2:00 a.m.||4:00 a.m.||9:00 a.m.|
|Wednesday||7:00 a.m.||8:00 a.m.||11:00 p.m.|
|Thursday||9:00 a.m.||12:00 a.m.||7:00 p.m.|
|Friday||5:00 a.m.||1:00 p.m.||3:00 p.m.|
|Saturday||11:00 a.m.||7:00 p.m.||8:00 p.m.|
|Sunday||7:00 a.m.||8:00 a.m.||4:00 p.m.|
How frequently you post matters, too. It should be neither too little nor too much. One to three times per day is a recommended frequency for those who are yet to attract followers and build their profile.
For those who are already TikTok famous, even ten times a day isn’t too much. They can post a couple of videos daily, monitor the engagement, and if it’s not turning out as counter-productive, they can just keep pumping out content, as long as they’re consistent.
The content for this platform can be made on smartphones, but for getting views on TikTok, the video quality is vital. Videos of better quality, filmed with professional equipment, are more likely to end up on the For You page.
To increase the number of views, you need to take care of:
If you are stuck with a phone and still want to post high-quality videos, it’s recommended to film with a rear-facing camera since it has better quality. You should also turn off the Data Saver feature in the Settings and privacy section of your profile feature to prevent the decrease in video quality.
Users in select countries can now upload videos in 1080p. To use this new feature and post better-looking videos:
There’s no precise formula for hashtag usage on TikTok that will get you views and possibly make your videos go viral. How you approach hashtags depends on your goals, the nature of your content, and the popularity of specific hashtags.
You should use popular hashtags that people are searching for, but be careful not to exaggerate and place them strategically among a couple of less competitive hashtags—once you rank high for these, you might as well end up at the top of the TikTok feed for the hashtag with more views. Remember that hashtag trends change, and you have to make sure that the topic they’re referring to is still hot.
TikTok captions are limited to 100 characters only, which means that you should keep your hashtags short if you wish to include as many as possible.
Tapping into a TikTok influencer’s viewership is a great way to advertise on TikTok, resonate with a wider audience, and attract more interactions.
If you opt for influencer marketing, here are the hacks for finding the best influencers to expand the reach of your business and gain more views:
A great example of a successful influencer collaboration is Gymshark. This brand had been active on Instagram for some time before they decided to target younger audiences on TikTok, too. They partnered with several influencers who had more followers on TikTok than on Instagram, which resulted in their campaign, marked with the #gymshark66 hashtag, generating 45.5 million views.
TikTok has extended the limit for the uploaded videos to 3 minutes, but videos under 30 seconds tend to attract more views. The chances are greater that someone will rewatch a short video a couple of times—a viewer may stumble upon a post, view it once, and replay it several times to catch all the details.
While short videos boost views at a faster rate, not every business can fit their promotional content into a few seconds. After all, they don’t have to, as long as the videos are captivating enough and bring value to the intended audience. Longer formats don’t necessarily mean less engagement.
TikTok’s Duet feature allows you to build on the existing content of another brand or a popular creator by recording your video alongside theirs, either side-by-side or split horizontally, with both videos playing at the same time.
This proves to be an excellent way to get more views—you are jumping on a trend and providing your twist on it. By making use of something already popular, your video will likely get a significant number of views, too.
For most businesses, TikTok is just one piece in their overall social media strategy puzzle. If that’s the case, you can get more views on both TikTok and your other socials by sharing your TikTok videos on these platforms and persuading your followers to check out your TikTok account. Scatter around links to your videos on Instagram, Twitter, or Facebook every once in a while, and have those TikTok views cluster at the speed of light!
A productive social media strategy involves tracking relevant metrics.
Getting more views and more followers is an indicator that your videos are popular among certain populations, but who exactly is watching them? Are you really reaching the right audience? Where does the majority of your audience come from? Why do some of your videos perform markedly better than others?
You can figure it all out by using the Analytics tab in the Creator tools section of the regular account or within the Business Suite tab in a TikTok for Business account. To get views from the audience you’re targeting and deduce what the drawbacks of your social media strategy might be, lean on the stats you can obtain from TikTok Analytics, but don’t fall into an obsession.
Use the insights to direct your resources the right way, but always remember that varying numbers below your videos are expected.
At Kubbco, we’re aware of how social media trends fluctuate all the time, leaving your once-perfect digital strategy on shaky grounds. While it’s impossible to come up with a strategy that is resistant to tremors in the ever-changing social media landscape, devising a long-term plan that will only require subtle adjustments from time to time is realistic—we make it happen so that your view count never stagnates.
We observe how your engagement metrics oscillate as we test different approaches to your next TikTok campaign and then pick the best one that is meant to attract the most attention. We assess what your target audience is interested in and create all sorts of content for campaigns on socials—from TikTok videos to articles and podcasts—to drive views to your profile.
Apart from organic, we are also experts in using paid campaigns, such as influencer marketing and pay-per-click advertisement, and help you transform the views to returning customers double-quick.
We listen carefully to our clients’ objectives to create a tailor-made campaign going beyond their expectations. Here’s what Kubbco can do for your brand:
A renowned hair care brand OLAPLEX reached out to Kubbco in 2021, needing a more successful TikTok strategy and better-performing content. Within just five weeks, their metrics on TikTok increased dramatically:
|Total Views||5.1 million|
|Number of Videos||28|
|Videos With Over 100,000 Views||6|
|Viral Videos (Over 1 Million Views)||2|
Another Kubbco client, essence cosmetics, also witnessed excellent results. Over the course of five years and five months, their videos (made in collaboration with Kubbco) gained 73 million views and a total of 7.1 million interactions. Twelve videos went viral, getting more than 1 million views each.
If you’re wondering how we can increase your brand’s exposure and grow your audience on TikTok, reach out to our experts any time. We also happily share our experience with everyone interested in improving their TikTok presence. For more news and fresh takes on the latest trends and updates in the world of TikTok and other socials, sign up for our newsletter.
Featured image: Olivier Bergeron