How To Get More Views on TikTok—Stepping Up Your Strategy

Sep 15, 2023
Loading the Elevenlabs Text to Speech AudioNative Player...

How To Get More Views on TikTok—Crack the Code and Watch Your View Count Blow Up!

Views are the essence of success in TikTok marketing, but attracting them is a tall order. Everyone on this platform is wondering how to get more views on TikTok and make money out of it, but having a great view count takes much more than posting entertaining videos. If you want the counter to go up—whether you’re a dedicated content creator or use TikTok for business—you have to figure out the principles behind TikTok’s algorithm, be aware of your profile performance and TikTok trends at all times, learn what the best time to post is, and much more.When your goal is to market your brand, having lots of views means your brand is getting more exposure and proves you are creating valuable content. TikTok functions as a tool for gradually turning views into followers, which further leads towards conversion to customers and revenue upsurge.

What You Need To Know About TikTok Views

Source: NordWood ThemesBefore you start making videos and focusing on how to get views on TikTok, you need to get answers to some of the essential questions that will help you create a better TikTok strategy.

What Counts as Views on TikTok?

Compared to other platforms, which have a set watch time required for a view to count, TikTok’s policy is milder—as soon as you start playing a video, it’s counted as one view. Despite the fact that a user doesn’t need to follow you to be considered a viewer (as long as they’ve at least started watching your post), you still have to provide a firm reason for your audience not to move on to another video too quickly. Your goal should also be to turn those viewers into followers—after all, getting more followers is easily linked to better performance of your future content.

Does TikTok Reward Your Views, And How Much Do They Pay?

While brands benefit from marketing options TikTok offers, the top-tier creators get rewarded through TikTok's Creator Fund. The creators can get from $0.02 to $0.04 per 1,000 views and earn a hefty sum depending on their viewership. That is how successful creators who attract millions of views, such as Addison Rae Easterling and Charli D’Amelio, hit the big time, with their fame and income sources now stretching far beyond TikTok.

Are There Users Who Pay To Get TikTok Views?

Yes, there are, but it is more than obvious the views aren’t real since those who go down this path don’t get new followers.When the engagement is organic, your follower count and view count should be synchronized. TikTok has a strict policy on this issue—they take down view count to zero if they discover someone is paying bots to increase the views.

How Many Views Do You Need for a Video To Go Viral?

There is no official formula provided by TikTok, but allegedly, every time you post, the video is presented to 300–500 random users. To go viral, you need 70% of those people to watch your video from beginning to end. The time matters as well. You need a lot of views within a short period—most viral TikTokers get more than 1,000 views on a post in less than an hour.

Why Isn’t Your Content Getting Attention?

There are a lot of reasons why your videos aren’t getting enough views. It might be that you’re not posting enough content, or you’re not posting consistently. Maybe you’re not choosing the best time to post, meaning that you’re uploading videos when your target audience is inactive. All these and many other factors make a huge difference in your profile performance. Without the assistance of an expert, it’s difficult to determine what may be the main drawback of your TikTok strategy. The good news is that there are a lot of ideas you can try to build up your TikTok views.

How To Get People To See Your TikTok Content—Tactics To Follow

Source:Firmbee.comSupplying your audience with attention-grabbing content is just one step in building a successful TikTok marketing strategy. TikTok is a highly competitive ground—to attain more visibility, you have to outshine the competition and make viewers’ eyes glued to their screens until the end of your video. This means you need to hook them in the first couple of seconds. The answer to the question of how to gain views on TikTok becomes searching for ways to capture your audience’s interest so they keep coming back for more. If you want to reach more people and maximize the potential of your TikTok account, here’s what you need to focus on:

  1. Your audience’s interests
  2. Posting time and frequency
  3. Video quality and purpose
  4. Hashtag use
  5. Influencer marketing
  6. Appropriate video length
  7. Split-screen videos
  8. Promotion on other social media channels
  9. TikTok Analytics

Figuring Out What Works for Your Target Audience

TikTok has 1 billion users, and most of them make some type of content. Competing for attention in such a fast-paced environment can look intimidating, but you should look at this fact from a different point of view—such a huge playground means that everyone can find an audience who appreciates their content. Using TikTok to promote your brand, you should be well aware of who your target audience is—you know you aren’t making TikToks for everyone, but you should strive to go one step further and figure out:

  • Which brands your target audience engages with (both competitors and non-competitors)
  • What types of influencers they follow
  • What their common traits and goals are
  • How you can provide a solution to a specific problem your audience is facing

Paying Attention to Posting Times and Frequency

Source: Icons8 TeamTo attract views with your content, you have to pay attention to posting times—both when you post and how frequently you do it. Here are the results of Influencer Marketing Hub's research based on over 100,000 videos, with engagement rates peaking around the times that are bolded:Best Times (EST) To Post on TikTokMonday6:00 a.m.10:00 a.m.10:00 p.m.Tuesday2:00 a.m.4:00 a.m.9:00 a.m.Wednesday7:00 a.m.8:00 a.m.11:00 p.m.Thursday9:00 a.m.12:00 a.m.7:00 p.m.Friday5:00 a.m.1:00 p.m.3:00 p.m.Saturday11:00 a.m.7:00 p.m.8:00 p.m.Sunday7:00 a.m.8:00 a.m.4:00 p.m.How frequently you post matters, too. It should be neither too little nor too much. One to three times per day is a recommended frequency for those who are yet to attract followers and build their profile. For those who are already TikTok famous, even ten times a day isn’t too much. They can post a couple of videos daily, monitor the engagement, and if it’s not turning out as counter-productive, they can just keep pumping out content, as long as they’re consistent.

Taking Care of Video Quality

The content for this platform can be made on smartphones, but for getting views on TikTok, the video quality is vital. Videos of better quality, filmed with professional equipment, are more likely to end up on the For You page. To increase the number of views, you need to take care of:

  • Appropriate framing
  • Good lighting
  • Perfect sound quality

If you are stuck with a phone and still want to post high-quality videos, it’s recommended to film with a rear-facing camera since it has better quality. You should also turn off the Data Saver feature in the Settings and privacy section of your profile feature to prevent the decrease in video quality. Users in select countries can now upload videos in 1080p. To use this new feature and post better-looking videos:

  1. Tap the Plus icon on the home page to start
  2. Select an already recorded video from your phone or record a new one
  3. Add the desired effects, such as text, animations, filters, or other
  4. Tap Next to proceed to post settings
  5. Write a caption, add hashtags, and revise privacy settings if necessary
  6. Tap More Options and enable Upload HD
  7. Upload your video by tapping on Post

Using Hashtags Smartly

There’s no precise formula for hashtag usage on TikTok that will get you views and possibly make your videos go viral. How you approach hashtags depends on your goals, the nature of your content, and the popularity of specific hashtags.You should use popular hashtags that people are searching for, but be careful not to exaggerate and place them strategically among a couple of less competitive hashtags—once you rank high for these, you might as well end up at the top of the TikTok feed for the hashtag with more views. Remember that hashtag trends change, and you have to make sure that the topic they’re referring to is still hot.TikTok captions are limited to 100 characters only, which means that you should keep your hashtags short if you wish to include as many as possible.

Collaborating With Influencers

Tapping into a TikTok influencer’s viewership is a great way to advertise on TikTok, resonate with a wider audience, and attract more interactions.If you opt for influencer marketing, here are the hacks for finding the best influencers to expand the reach of your business and gain more views:

  • Find an influencer whose follower base matches your target audience
  • Make sure their content gets a lot of views and interactions consistently
  • See if their videos are connected to your business values or niche, at least indirectly
  • Check if they’re active and popular on other social media platforms—it’s a good sign if they are

A great example of a successful influencer collaboration is Gymshark. This brand had been active on Instagram for some time before they decided to target younger audiences on TikTok, too. They partnered with several influencers who had more followers on TikTok than on Instagram, which resulted in their campaign, marked with the #gymshark66 hashtag, generating 45.5 million views.

Assessing the Video Length That Works for Your Brand

TikTok has extended the limit for the uploaded videos to 3 minutes, but videos under 30 seconds tend to attract more views. The chances are greater that someone will rewatch a short video a couple of times—a viewer may stumble upon a post, view it once, and replay it several times to catch all the details. While short videos boost views at a faster rate, not every business can fit their promotional content into a few seconds. After all, they don’t have to, as long as the videos are captivating enough and bring value to the intended audience. Longer formats don’t necessarily mean less engagement.

Using Split-Screen Videos

TikTok’s Duet feature allows you to build on the existing content of another brand or a popular creator by recording your video alongside theirs, either side-by-side or split horizontally, with both videos playing at the same time. This proves to be an excellent way to get more views—you are jumping on a trend and providing your twist on it. By making use of something already popular, your video will likely get a significant number of views, too.


Promoting Your TikTok Content on Other Socials

For most businesses, TikTok is just one piece in their overall social media strategy puzzle. If that’s the case, you can get more views on both TikTok and your other socials by sharing your TikTok videos on these platforms and persuading your followers to check out your TikTok account. Scatter around links to your videos on Instagram, Twitter, or Facebook every once in a while, and have those TikTok views cluster at the speed of light!

Monitoring TikTok Analytics

A productive social media strategy involves tracking relevant metrics. Getting more views and more followers is an indicator that your videos are popular among certain populations, but who exactly is watching them? Are you really reaching the right audience? Where does the majority of your audience come from? Why do some of your videos perform markedly better than others? You can figure it all out by using the Analytics tab in the Creator tools section of the regular account or within the Business Suite tab in a TikTok for Business account. To get views from the audience you’re targeting and deduce what the drawbacks of your social media strategy might be, lean on the stats you can obtain from TikTok Analytics, but don’t fall into an obsession. Use the insights to direct your resources the right way, but always remember that varying numbers below your videos are expected.

Not Sure How To Boost TikTok Views? Ask Kubbco Experts and Reap the Rewards Sooner Than You Know It

At Kubbco, we’re aware of how social media trends fluctuate all the time, leaving your once-perfect digital strategy on shaky grounds. While it’s impossible to come up with a strategy that is resistant to tremors in the ever-changing social media landscape, devising a long-term plan that will only require subtle adjustments from time to time is realistic—we make it happen so that your view count never stagnates.We observe how your engagement metrics oscillate as we test different approaches to your next TikTok campaign and then pick the best one that is meant to attract the most attention. We assess what your target audience is interested in and create all sorts of content for campaigns on socials—from TikTok videos to articles and podcasts—to drive views to your profile. Apart from organic, we are also experts in using paid campaigns, such as influencer marketing and pay-per-click advertisement, and help you transform the views to returning customers double-quick.

Kubbco Offers All-Encompassing Strategic Solutions

We listen carefully to our clients’ objectives to create a tailor-made campaign going beyond their expectations. Here’s what Kubbco can do for your brand:

  1. Analyze your target audience’s structure, habits, and interests to come up with the type of content that will resonate with them
  2. Lead your social media interactions and approach the management of your profiles methodically to ensure consistent growth
  3. Create the exact type of content that will catch the interest of your target audience based on our analysis of their activity and common interests
  4. Enhance the visibility of your brand via paid campaigns

OLAPLEX, essence cosmetics, and NATURLI’ Foods Got More Views on TikTok by Working With Kubbco

Source: OLAPLEXA renowned hair care brand OLAPLEX reached out to Kubbco in 2021, needing a more successful TikTok strategy and better-performing content. Within just five weeks, their metrics on TikTok increased dramatically:Total Views5.1 millionTotal Interactions224,000New Followers22,000Number of Videos28Videos With Over 100,000 Views6Viral Videos (Over 1 Million Views)2

Source: OLAPLEXAnother Kubbco client, essence cosmetics, also witnessed excellent results. Over the course of five years and five months, their videos (made in collaboration with Kubbco) gained 73 million views and a total of 7.1 million interactions. Twelve videos went viral, getting more than 1 million views each. If you’re wondering how we can increase your brand’s exposure and grow your audience on TikTok, reach out to our experts any time. We also happily share our experience with everyone interested in improving their TikTok presence. For more news and fresh takes on the latest trends and updates in the world of TikTok and other socials, sign up for our newsletter.

Featured image: Olivier Bergeron

Hawra Hashem
Marketing Manager

I create and execute effective communication strategies and content based on data-driven insights and creativity.

These might interest you...

Read next

No items found.