TikTok has completely reinvented the rules for creating and developing content. If you work with branding, rule number 1 is simple. “Don’t make ads. Make TikToks.”
It’s all about view-time and reaching the For You Page, aka FYP. That’s key if you’re looking to go viral. Users don’t need to follow or be friends with anyone to see the most trending videos because that content will go straight to their FYP.
? So how would a brand approach “making the front page” on TikTok?
Well, it’s easier said than done, but a great rule here is to tap into current trends – and then the algorithm do the heavy lifting.
We use a strategy where we combine insights with trends and then add a Secret Ingredient, which we can’t reveal online. But we can say this: It’s about being bold.
? Don’t be afraid to do something out of the ordinary.
Don’t overthink it. Tap into trends, conversations and even competitors. Have fun doing it. Make the content unique, inspiring and authentic.
? One more thing.
Forget all about over-polished content and next-level production quality. Data shows the audience doesn’t care about that.
Which is why success on TikTok is a product of the right strategy combined with the skills to execute and a TikTok-native understanding of the latest trends and features. Got all that? Then your brand is headed for exposure and reach of a totally different kind.
Want to know more? Read our comprehensive guide to TikTok.