Table of Contents
When TikTok hit the mainstream, many people believed the app lacked the potential to reach the heights of established platforms like Facebook and Instagram—they saw it as an app for teens that would quickly become dated.
Now, TikTok is the fastest-growing social media platform of all time, with over 1 billion active users and engagement rates higher than on any other platform.
It’s easy to see how TikTok became the giant it is today. The platform offers creative video editing and collaboration tools that allow general users, influencers, and digital marketers to create content that is fun and interactive.
One of the most popular collaborative editing tools on TikTok is the Stitch feature. Stitch is an easy-to-use editing tool that can enrich your general marketing strategy and increase engagement.
This article will show you how to stitch on TikTok and create viral content that will help you grow your TikTok presence and your business.
Stitch is an editing feature available for both personal and business accounts that allows you to clip a scene from another user’s video and incorporate it into your post. The clipped scene should be between 1 and 5 seconds long.
Like Duet, another TikTok editing tool, Stitch is a direct way of interacting with other people’s content. It lets you interpret and build on another user’s posts through creating reaction videos, memes, and skits for trending challenges.
Every video made using Stitch credits the original creator in the new video’s caption linking directly to the original video. While this feature may not seem significant, it can be vital for TikTok marketing because you can incorporate viral videos into your own and increase the chances of your brand becoming TikTok famous.
To create Stitches from other people’s videos and control whether your content can end up in someone else’s Stitch, you need to learn about how relevant in-app permissions work on TikTok.
When you download TikTok, Stitch is enabled by default—this means other TikTok users can use your videos to create Stitches. If you want to tweak the default settings, here’s a step-by-step guide you can follow to change how certain audience groups interact with your content:
You can still create Stitch videos after you’ve disabled Stitch on your account if other users allow this for their content.
TikTok also allows you to enable or disable Stitch for individual videos. On the Post page that shows after recording your video, you can enable or disable Stitch and Duet options using the toggle switches next to the names of these tools.
If you want to use someone else’s video to make a Stitch, you can do it by following these quick steps:
You cannot add saved clips from your phone’s gallery to your stitch—you have to record your reaction to the original video in the app.
Now Introducing: STITCH! Make the ultimate collab with your fav creators 🎬
The rise of TikTok over recent years means that brands and digital marketers have to develop new marketing strategies that will work on this platform, attract more followers, and find creative ways to monetize their TikTok presence. One of the ways to breathe some fresh air into your content strategy is Stitch, a tool that promotes interaction between TikTokers and that can be used to strengthen the relationship you have with your audience.
First time #NBAAllStar Zach Lavine wants to know what makes you an NBA Fan! Stitch your reply to this video! ⭐️NBA All-Star, Mar. 7 6:30pm/et on TNT!
Using Stitch videos is especially effective for brands for the following reasons:
As with marketing strategies for other social media platforms, you need to constantly tweak and optimize your TikTok marketing efforts to reach as many people as possible. Although there are no metrics to directly track the performance of a Stitch or Duet, you can still use TikTok analytics to gain valuable insights into what you’re doing right and what could use improvement.
Source: Adeolu Eletu
The analytics tab provides key details such as:
These details can help you understand what type of content works well for your brand. For instance, you shouldn’t create 3-minute Stitches for the audience that wants to see 15-second posts.
TikTok provides a level playing field in terms of reach and engagement. Unlike Instagram or Facebook, users with zero followers on TikTok can rack up millions of views provided the content is appealing to the right audience. Still, creating viral content isn’t that straightforward.
If you want your marketing efforts to yield results, you should constantly create content that’s tailored to the app and your target audience. To create such content, social media managers have to handle every element of a campaign, including:
Most social media managers have to create marketing strategies for other social media platforms as well. Overall, all these tasks may be too much to handle for a small in-house team, and this is where social media agencies can jump in and save your company from wasting precious resources on fruitless TikTok efforts.
As an official TikTok partner, Kubbco has a proven track record of running successful TikTok campaigns for numerous companies.
We have a full team of experts—analysts, strategists, content writers, video editors, animators, graphic designers, and many others—to handle your marketing needs.
Our approach is what will ensure you get the most out of your budget when you choose to work with us. Tell us what you want to achieve on TikTok and leave the rest to our expertise. We will:
If you want to learn more about our TikTok marketing strategies and receive free advice on social media marketing, sign up for our newsletter!
We always create content that is client-specific and perfectly matches our clients’ brand image and personality. Whether you want to expand your reach on TikTok, promote a new product, or increase conversions, Kubbco has your back.
Kubbco has worked with brands in different industries in the past, and the results speak for themselves:
|Partner||Partnership Duration||Followers Gained||Number of Videos||Viral Videos||Total Views|
|OLAPLEX||5 weeks||22,000||28||2||5.1 million|
|Matas||8 weeks||13,500||25||8||5.6 million|
|essence cosmetics||2 years 2 months||386,000||556||12||73 million|
|NATURLI’ Foods||23 weeks||5,200||112||20||6.2 million|
If you need help with your approach to TikTok, reach out to our team of experts, and we can start collaborating on your next campaign.