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Over recent years, TikTok has grown exponentially and now has over a billion active users and the highest number of app downloads since it was launched. These record-breaking numbers mean that more and more businesses are trying to figure out how to use TikTok to promote their brands and make money.
While successful content creators and influencers are rewarded directly for their content through TikTok’s Creator Fund program, brands make money on TikTok by using it as a marketing tool to expand their reach and, consequently, increase their sales.
From setting up a business account to promoting your posts, this article will introduce you to the world of TikTok marketing and show you how to use TikTok to promote your business.
Source: Solen Feyissa
As a fast-paced and entirely video-based platform, TikTok allows you to build relationships with your audience easily. You can use videos to trigger reactions and drive conversations quicker than you would using images or text. Apart from that, TikTok is also beneficial to brands for the following reasons:
When you first join TikTok, your account is automatically set up as a personal account. You can switch to a business account for free and enjoy additional features:
Regular users can switch to a business account in four quick steps:
After setting up the account, you can later add details about your business, for example, your website and email address.
For a business to succeed on TikTok, it takes more than uploading entertaining and engaging content. You require a multifaceted, in-depth strategy that explores everything from how the app works to how paid advertisements can be used to promote your business. You need to:
To create content that appeals to users, you should learn how to use TikTok’s numerous user-friendly tools and features. After you download the app, play around with the editing tools, filters, and effects to learn how to make a TikTok.
You should also spend time on the For You page to find out what is trending within your niche and analyze what trending posts have in common. Similarly, you should scroll through the Discover page to identify the most viral hashtags, songs, videos, and effects that users are engaging with at that time.
These pages will help you understand how TikTok’s algorithm works so you can create content that reaches large audiences and that has the potential to go viral.
Source: Aaron Weiss
Your TikTok profile is the equivalent of a physical storefront—it’s the digital face of your company on this platform, and users will use it to find out more about your business. To enhance their profiles, businesses can use the following tips, which cover the three most important elements of a TikTok profile:
Source: Julian Gentilezza
There’s no secret recipe for making successful TikTok videos, but there are guidelines you can follow to create content that users will want to watch:
If you want your brand to become famous on this platform, you need to determine the ideal time for uploading. There’s no specific time that works for all brands and users, but you should aim to post when the user activity is consistently high. Analyzing your audience’s activity will also help you determine how much content you need to produce.
For businesses, two main factors affect the optimal posting times:
You can establish your optimal posting schedule by checking the Analytics tool—the Followers tab in particular because it contains the following data that will help you understand your viewership better:
Source: Angela Compagnone
When TikTok was first launched, a huge part of its success came from insisting on the short video format that capped at 15 seconds. The maximum video duration was later increased to 60 seconds, and now you can post videos of up to three minutes.
Still, brands are encouraged to predominantly use short videos to improve the average watch time. With the human concentration span at an all-time low, shorter videos generally do better since users watch them to completion.
According to InVideo, here’s how video length relates to watch time:
|Video Length||Average Watch Time|
|15 seconds and below||90%|
|Above 30 seconds||50%–60%|
TikTok’s algorithm favors videos with higher average watch time—better rates mean better odds to be featured on the For You page, increasing your chances of making it big on TikTok.
For content that requires longer formats, such as how-to videos and educational posts, you can break the video up into a series of shorter clips followed by a strong call to action (CTA), such as “Like this video for part 2.” This way, you’ll improve engagement and reach, and you may experience a rise in your follower count as well. After creating a series, you can add the videos to a playlist to help your followers find related content faster on your profile.
Like other socials, TikTok provides a platform for users who not only create content but also interact with one another.
When creating a post, you can nudge users to interact with your content in the following ways:
When your audience uses Stitch or Duet to react to your content, the original video is credited automatically, which means more exposure for your brand.
Source: Taan Huyn
Influencer marketing is one of the most effective ways for promoting your business on TikTok. The platform has a large pool of influencers to choose from, depending on your budget. Options range from small-scale nano-influencers to world-famous creators like Addison Rae Easterling and Charli D’Amelio.
The prices of collaborations with content creators usually depend on how big their following is:
|Influencer Type||Number of Followers||Price per Post|
|Mid-tier influencer||50,000–500,000 followers||$125–$1,250|
Finding the right influencers and content creators for your campaign on TikTok should be easy. You can check out your options by searching for specific keywords, hashtags, and trends within your industry on the Discover page or on TikTok’s Creator Marketplace.
If your efforts to draw traffic and engagement organically prove unsuccessful, you can use paid advertisements to expand your reach. While you can use regular paid ads, you can also promote your posted videos using the in-app feature for video promotion called Spark Ads.
Currently, TikTok categorizes paid ads into standard ads and content ads. There are three types of standard ads, including:
You can also pay for the following content ads:
When it comes to promoting a business on TikTok, you need a solid strategy that covers every aspect of TikTok marketing—such a comprehensive approach takes a lot of time and other resources.
Many companies today have in-house social media teams to oversee all social media activities for the brand. With overwhelming content calendars, an in-house team may find it difficult to create and implement successful TikTok campaigns. They may also encounter additional difficulties if they don’t have previous experience with this platform, which requires a specialized approach and more expertise than you may think at first.
A solution to consider in such cases is hiring a professional social media agency. By using the services of an agency, your business will perform better for the following reasons:
Kubbco is an official TikTok partner with years of experience developing and executing winning TikTok strategies for businesses in different industries. We have a team of professionals that includes writers, graphic designers, video editors, social media analysts, and content strategists—all committed to taking businesses to the next level on TikTok.
When you reach out, tell us what you want to achieve on TikTok, and we’ll handle the rest. We can:
If you want to learn more about how we approach TikTok campaigns and receive free tips and guides on marketing for social media, subscribe to our newsletter.
Building high-performing TikTok campaigns isn’t something new for us. We’ve worked with brands in different industries and achieved results that speak for themselves:
If you want similar or better results when promoting your brand on TikTok, contact our team of experts for more information.
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