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When TikTok first hit the global market in 2018, most people believed it was an app for teenagers and that it wouldn’t last long. Now, TikTok has over a billion active users who spend more than an hour in the app each day.
For businesses, the rise of TikTok has presented a great opportunity for brand promotion to huge audiences on the platform. One of the best ways you can grow your brand on TikTok is by going viral—TikTok viral videos can:
Still, going viral on TikTok isn’t easy or straightforward—in this guide, we’ll advise you on the best practices to follow when creating viral TikTok videos and look at how businesses can benefit from going viral on TikTok in more detail.
Source: Anaya Katlego
Brands can use viral videos to find out what type of content their target audiences are reacting to the most and get inspiration for their own posts.
Viral TikTok videos can be found organically on the For You page, or you can search for them on the Discover page in the app. By tapping on Discover on the app’s home screen, you can also find trending hashtags and sounds. Scroll through the page to find videos that have gone viral under each hashtag category.
You can also custom-search for viral videos within your niche in these three quick steps:
After you’ve typed in a query, TikTok will display the search results based on their virality—the most viral and viewed videos will show up first.
Numerous brands have managed to blow up on TikTok with the help of influencers and content creators—here are some of their most viral videos:
Source: Prime Video
Source: David Dobrik
?BAKERS, ARTISTS, & BARISTAS? Can you recreate the PUMA logo like @1leogonzalez? If so, let’s ? it!! Best posts will get featured on @puma ?
Source: Red Bull
Source: Melanie Deziel
Many popular brands, like Chipotle, have enjoyed the benefits of going viral. In 2019, the fast-food restaurant started the #GuacDance challenge to mark National Guacamole Day. The challenge encouraged users to do a simple dance and post their attempts using the campaign hashtag.
The challenge generated over 250,000 video submissions and broke the record for the number of guacamole dishes Chipotle had sold in a day (over 800,000).
If you want to follow Chipotle’s example and make a viral hit on TikTok, there are several tips you should keep in mind when creating your content.
Social media users don’t have too much patience. TikTokers are more likely to watch shorter posts (below 15 seconds) instead of videos that can go up to three minutes.
Shorter content also means that users will watch videos until the end, increasing the average watch time for your content. A higher average watch time will drive TikTok’s algorithm to push your content to a wider audience, increasing your chances of going viral.
Some types of content benefit from using longer formats—take educational posts, like video explainers and how-to tutorials, as examples. For such content, you can break up a longer video into a series of shorter posts and create a playlist.
The music or sounds you use on TikTok can help you get discovered by a wider audience. Do some research and find out what sounds and music influencers and content creators within your niche are using.
To find trending music and sounds quicker, go to the Discover page—TikTok will show you a list of the latest trending audio clips. Using trending audio helps your video appear on the For You page more often, increasing your chances of blowing up on TikTok.
Similarly, using your own audio can help your video go viral—original sounds feel more personal and help you connect more closely with your audience. To create original audio, you can employ the Voiceover feature. Use it to narrate the video, sing along to a trending song, or create instructional content with ease.
Posting your own audio can lead to other creators using your post for their TikToks, and, since you’ll be credited, your video will get even more views!
Source: Mateus Campos Felipe
Influencer marketing is one of the most effective ways of reaching massive audiences on TikTok and going viral—TikTok users are more likely to watch your content if they see a familiar face.
While there are thousands of influencers on TikTok, you need to find the right one for your marketing needs by looking at the following information:
Going viral by working with famous influencers like Addison Rae Easterling or Charli D’Amelio is almost guaranteed, but they will ask for high rates that might not work well with your budget. Here’s what different types of influencers charge per post on TikTok:
|Tier||Number of Followers||Price per Post|
|Mid-tier influencer||50,000–500,000 followers||$100–$1,000|
|Mega-influencer||More than 1,000,000 followers||$2,000+|
If you don’t have a particular influencer in mind, you can browse influencers on the Creator Marketplace. Many influencers will gladly collaborate with you as brand sponsorships and endorsements are the best way to make money on TikTok, apart from the Creator Fund.
As a brand, you should always leverage influencers’ reach and creativity—their videos are more likely to appear on the For You page.
Like other social media platforms, TikTok allows users to boost their content to increase overall engagement. When you promote a video, it will show up on users’ For You page, among other videos that are there organically.
It’s essential for businesses to know which videos to promote—you should boost videos that gain traction organically soon after uploading as this indicates that wider audiences are also likely to enjoy your content.
Boosting videos has already proven successful for these brands:
Although there are several types of TikTok ads, only three types can be used to make your video go viral:
To go viral on TikTok, you need to have extensive knowledge of TikTok marketing. This relates to every element of your campaign, including:
Running all these activities requires an almost exclusive focus on TikTok—something that may prove difficult for small in-house teams because they still have to work on campaigns for Instagram, Facebook, Twitter, and other platforms.
Hiring a professional social media agency is an excellent way businesses can overcome these challenges and see a better return on investment.
Kubbco is an official TikTok partner with years of experience in developing successful TikTok campaigns that have helped many TikTok business accounts grow fast.
We’ve got a big team of experts—including video editors, graphic designers, social media strategists, and analysts, among others—committed to building and implementing winning TikTok strategies.
We customize our approach for every brand based on its needs and handle every aspect of the campaign, from brainstorming to evaluating results. Our services include:
You can learn more about our TikTok strategies and get free advice on how to improve your social media marketing efforts by subscribing to our newsletter.
We have worked with numerous brands and helped them go viral and reach new viewers who became loyal customers. Here’s how our collaborations translate into numbers:
Whether you want to go viral, grow your presence, or increase sales, all you need to do is reach out to us, and we’ll help you reach your TikTok goals.