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For the past couple of years, TikTok has been setting the standards of what a successful social media platform should look like. They have over 1 billion active users and are the most downloaded non-game app in Europe.
YouTube was one of the first content-sharing platforms that realized they benefited from people focusing on putting out content on their website. That’s why they introduced monetization on videos and allowed the biggest creators to rake in millions.
While Instagram and Twitter didn’t replicate that, TikTok did. With an average user willing to spend over 14 hours per month on TikTok, the platform decided to financially reward influencers for keeping the audiences engaged.
How much do TikTokers make? How do they make money on the platform? How can you capitalize on that? Let’s dive in!
Source: John Guccione
How much money TikTokers make isn’t something you can determine easily as their rates depend on several factors, including:
According to Influencer Marketing Hub, these are the average rates per post that established creators charge, depending on their following:
|Tier||Number of Followers||Price per Post|
|Mid-tier influencer||50,000–500,000 followers||$125–$1,250|
|Mega-influencer||More than 1,000,000 followers||$2,500+|
While the term mega-influencer covers any content creator with “more than 1,000,000 followers,” there are famous TikTokers with hundreds of millions of followers, and they can be considered true TikTok stars. Their popularity and celebrity-like status also reflect on the amount of money they make.
Source: Charli D’Amelio
Forbes published a list of top-earning TikTok influencers, showing that they earned $55.5 million in 2021, which is a 200% increase from 2020.
The top seven highest-earning TikTok stars are as follows:
|TikTok Star||Number of Followers||Earnings in 2021|
|Charli D’Amelio||135.6 million||$17.5 million|
|Dixie D’Amelio||57 million||$10 million|
|Addison Rae Easterling||86.5 million||$8.5 million|
|Bella Poarch||87.9 million||$5 million|
|Josh Richards||25.6 million||$5 million|
|Kris Collins||42.6 million||$4.75 million|
|Avani Gregg||39.7 million||$4.75 million|
The big question is—how is it that Charli managed to rake in over $17 million in a year? As a content creator, there are three ways you can earn money on TikTok:
Creator Fund is a program TikTok rolled out to offer financial benefits to its best creators. The idea is simple—TikTok makes money when people use the app, and successful content creators are the ones that make users stay online the most. Put two and two together, and you’ll get the Creator Fund.
To apply for the program, TikTokers must meet the following criteria:
Once in the program, creators start gaining money based on the content they put out. The amount of money they get depends on multiple factors, including:
While there are no definitive rules on how much money one can make using the Creator Fund, evidence suggests TikTokers make $0.02–$0.04 for every 1,000 views.
Gifts are a way for regular users to support their favorite TikTokers and send them money, similar to how Twitch Bits work.
When an influencer is livestreaming, viewers can send virtual gifts to the streamer by spending Coins—one of TikTok’s two digital currencies. Users can buy Coins for dollars and then use them to purchase and send stickers and donations during the livestream.
Creators can exchange these gifts for Diamonds, the other TikTok currency. TikTok doesn’t disclose the value of a Diamond, but it is believed that one Diamond equates to $0.05.
Source: Artem Podrez
Influencer marketing is by far the biggest cash cow for TikTok influencers, and those who make a living on TikTok rely mostly on this source of income.
This form of marketing consists of brands reaching out to creators and paying for one or more sponsored posts in which the influencer promotes the brand or its products.
As a business, you’re not restricted to a specific video format—the sponsored post can be anything from a dance challenge to a 3-minute video showing the audience how to use your products. It all depends on what you’re trying to achieve.
The most common methods creators use to promote a brand are:
If you have a business account, you can’t enroll in the Creator Fund program, and you can’t get paid by other companies to publish sponsored posts. Why should you care how TikTokers get paid, then?
Knowing how much individual TikTokers are worth and how much they charge for a post gives you an insight into what your budget should be for a successful marketing campaign.
When you know the average rates for sponsorships, you can also determine how much you should offer to a specific influencer and not worry whether you’re being overcharged.
Source: Mohamed Hassan
The biggest TikTok stars charge huge amounts of money for a single sponsored post—their rates can go up to six digits! Getting Charli D’Amelio to shout out your product will sure let a lot of people know about you, but it may not produce the best results, especially for the money you’ll need to send her way.
When deciding on an influencer you want to promote your company, you need to think about what your goal is, which can be:
When it comes to conversion, you should consider your target audience first and see who they follow. The Creator Marketplace can help you find an influencer that might not be as big as the D’Amelio sisters but has better engagement rates and more impact on the people that will actually be interested in your products. The fact that a smaller influencer will charge less is an added benefit.
The money famous TikTokers make is impressive, but aspiring content creators don’t have to be TikTok’s answer to PewDiePie or reach Charli’s numbers to make a living making videos for this social media platform.
That’s good news both for the regular users and companies since you won’t have to have a $1 million budget to succeed—if you know what you’re doing.
Today, if you’re not on social media, you don’t exist, and most companies have a social media team dedicated to producing content and engaging with the brand’s followers. The trouble is, there’s too much to do.
An in-house social media manager has to follow the latest trends and come up with ideas for several engaging TikTok videos per week. Then, they have to create the video, post it, respond to comments, run a paid ad campaign, contact influencers, check analytics to measure the success of their efforts, and perform many other tasks.
Once all of that is done, they have three or four other social media platforms to focus on. It’s becoming challenging to complete all of those tasks and still receive optimal results.
Hiring a dedicated social media agency might seem like a more expensive option in the beginning, but the benefits it brings in the long run make it worthwhile.
Kubbco is a social media agency and an official TikTok partner. We know what it takes for you to succeed on TikTok, and we have the team to do it.
Our agency employs seasoned content writers, social media strategists, analysts, video producers, graphic designers, sound engineers, and many other experts dedicated to achieving the best results on social media.
When you partner up with us, all you need to do is tell us what you want to achieve with your TikTok campaign, and we’ll do the rest. Our approach consists of the following steps:
Want to know how we make sure each step is done perfectly? Want to get the expert take on the latest updates in the world of social media? Subscribe to our newsletter for free, and we’ll share our insights.
Once you have us on board, we will determine what your target audience on TikTok engages with the most, and we’ll focus on developing high-quality content that resonates well with users in your niche. The videos we create will allow you to showcase your brand’s personality while capitalizing on trending topics.
Our marketing efforts will grow the number of your followers, get you millions of views, bring you viral videos, and ensure you reach the right people.
Matas, NATURLI’ Foods, and OLAPLEX are some of the brands we helped grow:
Source: NATURLI’ Foods
If you want to grow your TikTok account and get the younger generation interested in what your company has to offer, all you need to do is reach out. Contact us, and we’ll come up with a campaign that will make your brand the next TikTok star.
Featured image: Karolina Grabowska