How To Blow Up on TikTok—Expert Tips

Jan 18, 2024

How To Blow Up on TikTok—Best Practices for Brands

Blowing up on TikTok is one of the most effective ways a business can reach a massive target audience, grow its following, and make money on this platform. With over a billion active users, TikTok can be a powerful marketing tool, providing brands with a huge pool of potential customers to target—but this doesn’t mean your content will automatically blow up and reach a lot of users. To have your brand become popular on this social network, you should spend some time researching tried-and-true tips on how to blow up on TikTok and how to structure your videos so that they become instant hits.

What Does It Mean To Blow Up on TikTok?

There are no specific guidelines that define what viral content is, but the number of views and the engagement your video generates are good telltale signs.

Source: George Pagan IIIViral content usually has hundreds of thousands or millions of views and high engagement in the form of shares, comments, and likes.You can determine whether your video will blow up by how fast the view count rises. A video that amasses one million views over two years isn’t the same as a video that gathers 100,000 views in a dayonly the latter example counts as going viral. The most popular TikTokers, like Addison Rae Easterling and Charli D'Amelio, get about 1,000–2,000 views in less than an hour after posting.Small accounts shouldn’t feel discouraged because, on TikTok, you can blow up regardless of how many followers you have or when you join the app. TikTok's algorithm rewards creators who create high-quality content that appeal to their audiences.

TikTok Algorithm: How It Works and How To Use It to Your Advantage

TikTok’s complex and dynamic algorithm is designed to provide users with content that they’re interested in and that they want to engage with. After it learns about the type of content a user likes or dislikes, the algorithm displays a constantly updated list of videos on the For You page, which includes content from accounts that a particular user doesn’t follow but might find interesting.If the video builds engagement fast, it’s shown to more and more people, paving the way to blowing up.There are several factors to consider if you want to influence the algorithm to push more of your content to viewers:

  • Subject matter—TikTok categorizes content based on users’ interests. If you’re posting videos about jewelry, you probably won’t reach users interested in the latest tech gadgets
  • Audio—It is more likely that your content will be presented to a wider audience when you use trending music and sounds in your videos
  • Hashtags and captions—These elements inform the algorithm what your video is about. The algorithm then shows the video to people who have an interest in those particular topics
  • User feedback—Users can long-press on a video and select the Not interested option if they want to see fewer similar recommendations in the future
  • User interaction—Likes, comments, and shares matter. If your content attracts a lot of interaction soon after posting, it is more likely to go viral
  • Location and language—To make content on the For You page more relevant, the algorithm shows users the videos that are created in their country and in the language their app is in

How To Get a Video To Blow Up on TikTok—Expert Tips

The TikTok algorithm provides a level playing field for creators and brands since anyone’s content can blow up. Still, there’s always more a brand can do to significantly increase the chances of its posts going viral and not rely on sheer luck.

Keep Your Content Short and Sweet

Source: Nicolas SolerieuTikTok’s early success can be hugely attributed to short videos. As the platform grew and started to become a real marketing tool, the initial 15-second video limit was increased to 60 seconds and, recently, to three minutes.Longer videos give brands the opportunity to create more types of content, such as explainer videos and how-to tutorials, but longer content on this platform might not work for every brand. Audiences on TikTok still prefer shorter videos and watch them to completion more often than longer clips, according to InVideo:Video lengthAverage Watch Time0–15 secondsOver 90%16–30 seconds60%–70%30+ seconds50%–60%With a higher completion rate, short videos are more likely to be recommended on users’ For You pages and have a more extensive reach. Users also tend to replay short videos, which means more views and better overall performance of your content.As a brand, you need to create content that brings value to viewers, which might be difficult to achieve in 15 seconds. While long videos don’t mean you’ll automatically fail, it is better to avoid them and break them up into series for the following reasons:

  • You’ll hit the desired video completion rate
  • The audience will get curious and may follow you to keep up with the series
  • Several shorter videos have more engagement compared to a single long video

After creating a video series, you can add the videos into a playlist so your audience can access the series with ease when they visit your profile.

Use Relevant Hashtags

Source: George Pagan IIIUsing hashtags in video descriptions helps the algorithm present the videos to the appropriate audiences. When using hashtags, keep in mind these few guidelines:

  1. Avoid generic hashtags—General tags like #FYP throw your video into an ocean of random content since they don’t provide the algorithm with any context. Use hashtags that are specific to your target audience and those that your audience is likely to search for
  2. Avoid too many hashtags—An avalanche of hashtags throws off the algorithm as it won’t know where to place your content. Pick three to five of your strongest hashtags and add them to your description so that your video can reach the right audiences
  3. Use trending hashtags—This is one of the best ways of getting more views on your video. Research the latest trends on the Discover page and see if there are any trending hashtags that can be relevant to your niche

Use Compelling CTAs To Improve Engagement

You may create the most entertaining TikTok ever, but, as a brand, you constantly need to keep in mind what you want viewers to do once they watch the video. This is where a strong call to action (CTA) comes into play. A strong CTA can improve your TikTok presence and help a video go viral as more users engage with it. Examples of good CTAs include:

  • Follow for more daily tips
  • Comment for a shoutout
  • Like this video for part 2

Note that these CTAs are added in the form of text in the video itself or in descriptions. They shouldn’t be confused with CTA buttons that are used in paid ads.

Post When Your Audience Is Most Active

Every brand needs to identify its own ideal time to post on TikTok since this depends on several factors—location, age, or social media habits of your target audience, for instance. By figuring out when to post, you increase the chances of your content being seen by the right people.Some brands may have audiences that are spread all over the world. In this case, they should identify the most active times for each region and post content several times per day. Overall, you should aim to post when there’s consistently high activity and stick to that period. To find out the precise time, you’ll need to utilize the Analytics tool:

  1. Go to your profile page in the TikTok app
  2. Hit the menu icon in the top right corner of the page
  3. Tap Creator tools or Business suite
  4. Select Analytics

According to Influencer Marketing Hub, these are the best times to post on TikTok based on the portal’s engagement analysis of over 100,000 videos:Best Times (EST) To Post on TikTokMonday6:00 a.m.10:00 a.m.10:00 p.m.Tuesday2:00 a.m.4:00 a.m.9:00 a.m.Wednesday7:00 a.m.8:00 a.m.11:00 p.m.Thursday9:00 a.m.12:00 a.m.7:00 p.m.Friday5:00 a.m.1:00 p.m.3:00 p.m.Saturday11:00 a.m.7:00 p.m.8:00 p.m.Sunday7:00 a.m.8:00 a.m.4:00 p.m.

Make Your Videos More Accessible

Accessibility directly contributes to how many people watch your video. When you pay attention to the needs of your audience, viewers are more likely to not only watch the video but watch it to completion. Your content will be recommended to more people, bringing your business a step closer to blowing up on TikTok.You can make videos more accessible in the following ways:

  • Add closed captionsCaptions make your videos accessible to people with hearing loss and users in noisy environments or places where noise is prohibited. With a broader audience, you’ll see better watch times, pushing the video to the For You pages of more users
  • Use on-screen text—Text within video works similarly to closed captions. It is great for grabbing attention and making users watch the video longer instead of scrolling past it
  • Use the text-to-speech feature—This TikTok native feature narrates your text to users who might be visually impaired. It can also be used as a creative tool to make your video more entertaining

Encourage Interactions

The number of views and engagement figures are the elements that make your content go viral. To blow up on TikTok, you have to nudge users to interact with your content. There are two practices you can follow to encourage interactions:

  1. Respond to comments—This is a simple yet effective way of gathering engagement and views for a video. Responding to comments encourages more viewers to ask questions or provide feedback since they know their message won’t be left hanging
  2. Harness the power of Stitch and Duet—The Stitch and Duet features are collaborative editing tools that let users react or respond to a video. When users create a Stitch or Duet from your video, you reach a wider audience and improve engagement rates

Stitch and Duet are most effective when used in collaborations with influencers and established content creators. By having influencers create Stitches or Duets from your posts, you get to benefit from both your original content and the newly created video—with this enhanced reach, it’s much easier to go viral.Gaming giant, Fortnite, used Duet to collaborate with the internet celebrity Adam Rose to promote their game with some new dance moves: Adam Rose

Collaborate With Influencers

Source: Fausto SandovalCollaborating with influencers who are already popular within your niche can give a video the push it needs to blow up.Influencer marketing has proven itself to be a winning strategy for going viral, especially if your brand targets younger audiences (GenZers and millennials).The best part is that you don’t need famous influencers with millions of followers to push your content. Niche-focused influencers with a more humble following but better engagement rates are more appropriate for numerous businesses as they focus on specific audiences only. They are also more affordable:Influencer TypeNumber of FollowersPrice per PostNano-influencer 1–10,000 followers$5–$25Micro-influencer 10,000–50,000 followers$25–$125Mid-tier influencer 50,000–500,000 followers$125–$1,250Macro-influencer 500,000–1,000,000 followers$1,250–$2,500Mega-influencer 1,000,000+ followers$2,500+You can find influencers you want to work with on Creator Marketplace—where many creators get recognized and rewarded via TikTok’s Creator Fund—or by searching for relevant hashtags and keywords on the Discover page.

Post and Promote Videos Across All Social Media Channels

It’s not surprising today to see TikTok videos that have blown up on this platform show up on other social media channels. If a video gains some traction on TikTok, consider posting it on other platforms as well. This way, you get more views, likes, shares, and comments, and your brand may become more recognized by wider audiences. It’s also an excellent way of increasing your follower count as non-TikTok audiences can find your brand on TikTok and follow the account. If you want your video to reach more people than it organically does, you can also promote it using the paid Promote feature in your business account:

  1. Open your feed in the app
  2. Select the video you wish to promote
  3. Tap the three dots and select Promote
  4. Set up the promotion goals, duration, and budget as prompted on the screen
  5. Add the payment info and hit Start promotion

Set Up Paid Ad Campaigns

Using paid ads is a great way for businesses to reach new audiences, increase brand awareness and conversion rates, or promote specific products and services. Your video ad needs to be creative and attention-grabbing as users aren’t likely to spend too much time on an ad that doesn’t catch their attention immediately.There are five types of ads, but three, in particular, focus on increasing engagement and views:

  1. In-feed ads—They show up on the For You page between recommended videos and look like organic content. Lasting usually around 15 seconds, they’re perfect for boosting views or having users visit your website
  2. Top-view ads—They are used to expand your reach and increase engagement. The ad shows up as the first video in the For You feed after users open the app
  3. Hashtag challenges—Brands can start their own hashtag challenge and promote it on the Discover page. Viewers can then react to your challenge prompt and use your hashtag, driving more people to the original video and creating more engagement

Blowing Up Requires a Solid Strategy

It’s not easy for brands to build a huge following or blow up on social media, especially on TikTok, which is heavily focused on the younger demographic groups (Gen Zers and millennials). This audience doesn't respond well to the traditional advertising methods—you’ll have to understand well how TikTok works to blow up on this platform. For many smaller businesses and in-house social media teams, it can be difficult to give TikTok the attention it requires as they still have to work on campaigns for other social platforms. In-house teams may also lack the expertise required since TikTok is relatively new.To succeed on TikTok as a brand, you need a comprehensive plan and a team of professionals who have the necessary expertise and experience. This is why brands that wish to grow their TikTok accounts hire professional social media agencies.

Let Kubbco Handle Your TikTok Strategy

Kubbco is a social media agency with a team of experts, including social media analysts, content strategists, video editors, writers, and graphic designers, among others, committed to developing winning TikTok strategies for your business. We handle the whole process from brainstorming in the ideation stage to executing and tracking paid campaigns—our services include:

  1. Creating an all-encompassing marketing strategy from scratch
  2. Developing a content calendar to maintain uploading consistency
  3. Creating high-quality videos that improve engagement
  4. Developing ad campaigns optimized for your budget
  5. Monitoring campaign performance constantly and adjusting our approach when necessary

If you want to gain more insight into our processes, approaches to other platforms, and the latest tips for better social media management,subscribe to our newsletter.

We’ve Done It for Others—We Can Do It for You

Whether you need more views, better reach, or a viral video, tell us your goals, and we’ll start working on a customized approach to TikTok that will work for your brand. We have worked with numerous brands and helped them grow their accounts significantly.The following are some of our proudest success stories:

  • OLAPLEX—In just five weeks, we created and uploaded 28 videos for this brand, two of which went viral, receiving over 1 million views each. The account also grew by 22,000 followers and received 5.1 million views overall in the same period
  • NATURLI’ Foods—This organic food company saw the number of followers increase by 5,200 thanks to our efforts. Over 23 weeks, we produced 112 videos that gathered an incredible 6.2 million views. 20 videos blew up, gathering more than 100,000 views each
  • Matas—For this Danish cosmetic company, we produced 25 videos over eight weeks. In that time, we increased their follower count by 13,500 and gathered over 209,000 interactions

If you want similar or better results for your TikTok business account,contact us, and we’ll have your campaign up and running in no time.

Caroline Dan
TikTok Specialist & Content Creator

I create viral TikToks for brands.