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After its 2016 launch, TikTok has had continuous, unparalleled growth. It conquered the world with its bite-sized videos and brought fame to content creators like Charli D’Amelio and Addison Rae Easterling.
While TikTok represents an unmatched opportunity for all users who want to become famous fast and earn money by making content (for example, via TikTok’s Creator Fund), it didn’t take too long for brands to discover the platform’s potential, too. More and more businesses promote themselves on TikTok, and the platform is not reserved for startups only—big names such as Gucci, GymShark, ASOS, Starbucks, and many others have launched successful TikTok marketing campaigns.
Content on this platform is all about videos, but that doesn’t mean you have to forget about photos entirely, regardless of the industry your brand is in. Images are used on TikTok all the time, but it takes some editing knowledge to incorporate them into videos properly. If you would like to bring your photos to life, there are many TikTok photo editing trends and hacks for making more engaging content that you can learn about in this article.
TikTok is a trend-based platform, and if you want to be noticed, you should participate and add your spin on it. This app is also incredibly fast-paced, which means that you need to grab the viewers’ attention within just a few seconds, and it all boils down to the main TikTok imperative—good content.
TikTok users expect short videos (even though they can be up to three minutes long now), but it doesn’t mean there’s no room for images on this platform. Many professional photographers share how-to videos with various tips and tricks, which can be a valuable resource for brainstorming future content ideas. Some of those photo shooting and editing hacks become viral trends, inspiring loads of user-generated content.
Using those professional tricks, participating in the latest photo editing trends, or even posting some photo hacks of your own can be good recipes for top-performing posts that will make more people interested in your brand.
There are numerous ways you can use TikTok and photos to create fun and attractive posts that will bring more visibility and engagement to your brand’s account, and they don’t even have to be complicated. Check out how Chipotle, a brand that keeps doing TikTok right, used an image as a background for their humorous post that raked in more than 2 million likes:
There are two basic ways to incorporate photos in your TikTok videos. Depending on the content you want to post, you can either make a slideshow or add any image as your video’s background using the Effects option.
New TikTok features are not only emerging at a fast pace, but each of them goes through various updates and improvements with time. For instance, the app’s slideshow feature, introduced in 2019, has seen a lot of updates since then, and this tool nowadays allows more than combining photos and videos together—you can also use voice effects and music.
If you want to create your slideshow more easily, TikTok offers a variety of templates that speed up the process. The effects and the number of photos you can select from your camera roll are not the same for each template, and you can use this option by following these steps:
You can also add a background to your TikTok video, whether it’s a still image, a GIF, or another video—just like using a green screen. To use the Green Screen option, follow these instructions:
While TikTok’s algorithm isn’t simple and there are many factors to take care of if you want to attract followers and promote your brand successfully (such as figuring out the right posting time or using TikTok analytics to your advantage), you should primarily focus on making good TikToks. Apart from sticking to a niche and posting engaging videos, this also means following the latest trends and adapting them to your brand’s message.
One of the latest TikTok picture trends involves iPhone users editing their photos before uploading them to TikTok to achieve a sun-kissed look, but TikTok also abounds with content created by professional photographers providing their own photo editing tips that—if used right—could bring you more views. You can use such tricks to improve the quality of your content and present your brand in a more visually appealing way.
The quality of your videos has an enormous impact on your engagement rates (viewers tend to stop watching poor-quality videos faster), but that applies to images as well—whether you use them on TikTok or elsewhere. Doing a good job with editing your photos can also bring you more views and followers—especially if you share your approach with your TikTok audience.
TikTok creator @anaugazz has received over 18 million views on her video containing an image editing hack for a sun-kissed look that inspired loads of similar content all over this app. The instructions she provided refer to editing images with the help of in-built iPhone photo editing settings that should look like this:
For a similar effect on Android devices, you can play with the same settings in your phone’s gallery app or use a 3rd-party image-editing app such as VSCO or Adobe Lightroom and experiment with adjustments.
Evan Naka is a professional photographer occasionally posting how-to videos in which he walks the viewers through the process of taking his photos on topics ranging from food to fashion. If you work in the food industry and hit the creative block with your TikTok content, take a look at his profile.
He takes photos of food in a way that looks like pure magic—one of the best examples is the video where he uses fishing wires to have the food sit on different height levels and then removes the wires during photo editing.
Source: Evan Naka
Claudia’s TikTok is a great source of creative photography insights. Her TikToks feature behind-the-scenes sneak peeks and editing tips that she used in different campaigns, such as those for cosmetic brands like Nuku Skin and Kind2. Her videos mostly contain composition-related hacks, such as how to arrange multiple beauty products for a shot or what effects you can achieve by smartly combining water and sunlight.
Daryna Barykina is a talented beauty and fashion photographer with an extraordinary eye for detail. If you are in the beauty or fashion industry trying to build your brand’s presence on TikTok, her unique insights into commercial photography can truly expand your horizons.
On her profile, you can find tips on how to make a blue sky effect even though you’re using artificial light, how to shoot so it looks as if you’re using two different sources of light, and much more.
You can also find other useful videos with lighting hacks under the #howishootchallenge hashtag. You’ll be able to see how important it is to get creative with lighting or use portable light sources such as light sticks.
Source: Daryna Barykina
Alisha Cohen is a photographer whose videos draw the attention of hundreds of thousands of followers thanks to the easily digestible and entertaining photography hacks and how-to guides she posts. Some of her tricks could be useful for a TikTok campaign you’re currently working on—whether it’s using glycerin to add condensation to photos of drinks or making fake ice cream that never melts.
Even though her profile centers around preparing food for shooting and can be a valuable resource for food brands in particular, she also shares general tips, such as how to add light to your photography by adjusting shutter speed and aperture on your camera, what equipment you need to record stop-motion videos, and more.
Source: Alisha Cohen
If you cannot add photos to your TikTok post and have issues identifying the problem, check out these possible reasons:
|iPhone devices||Android devices|
Despite investing time and resources, many brands still fail to conduct successful marketing campaigns on TikTok. Since following trends is of utmost importance for everyone who wants to succeed on TikTok, disregarding them can be one of the reasons why your videos are not getting views and likes. Other reasons can vary from not targeting your audience properly to not handling cross-promotional activities well.
Applying photo editing tricks in your TikTok posts may seem like a small factor for the success of your campaign, but TikTok users want content that will keep them engaged and make them interested in what your brand has to offer. Providing value and promoting your brand while keeping everything light and TikTok-appropriate is often easier said than done.
Issues with creating successful TikTok content are usually caused by:
If you are unable to identify your campaign’s major stumbling block or need better content that goes beyond easily available tips and tricks, we’ll be glad to assist you. Kubbco is a social media agency with a team that always makes sure to understand the needs of our clients, their expectations, and potential strategic problems.
Our experts start their work by scrutinizing your brand and its message, your target audience’s demographic structure, and your specific campaign objectives. Based on the analysis, we move on to brainstorming ideas, testing them to find the best approach, and conceptualizing the whole campaign.
Being fully aware that the world of social media is ever-evolving, we’re always up to date with the newest trends. Still, we assess them with care and separate useful opportunities from short-term fads no one will remember in a couple of months. We strive to make each client’s TikTok strategy work long-term, which means bringing in views, driving conversions to loyal customers, and, as a consequence, increasing our clients’ revenue.
Thanks to our team’s versatility, we’re able to create all-encompassing strategies and campaigns that eliminate the need to engage different teams—we do it all.
The knowledge of what’s hot in content production at the moment is just one part of what Kubbco can offer you. Our services include everything you need to take your brand’s TikTok account to the next level:
Essence cosmetics, a well-known makeup brand, contacted us asking for help with enriching their TikTok marketing strategy. Over the course of two years and two months, we created 556 videos together, which attracted 386,000 new followers. The videos pulled in a total of 73 million views, and 12 of them went viral, with each video gaining over 1 million views.
Source: essence cosmetics
We significantly boosted profile metrics for our other clients as well. Check how our campaigns for OLAPLEX, Matas, and NATURLI’ Foods performed in the table below:
|Client||Collaboration Timespan||Videos Posted||Followers Gained||Total Interactions||Total Views||Viral Videos|
|OLAPLEX||5 weeks||28||22,000||224,000||5.1 million||2|
|Matas||8 weeks||25||13,500||209,000||5.6 million||8|
|NATURLI’ Foods||23 weeks||112||5,200||179,000||6.2 million||20|
If you would like us to rethink your TikTok strategy and help you improve your profile’s performance the same way, reach out to Kubbco any time. You can also sign up for our newsletter and use our expert take on TikTok and other platforms to stay on top of your social media game.
Featured image: Jannis Edelmann