How To Get Verified on TikTok as a Business

Feb 9, 2024
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How To Get Verified on TikTok—The Path to Success

The most influential TikTokers make becoming popular on this social media platform seem so easy. Create a 15-second video, et voilà—they rise to fame and earn the coveted blue tick of verification overnight. But the process is not as simple as that since the question of how to get verified on TikTok doesn’t have a one-size-fits-all answer. The most talked-about platform in 2021 offers abundant marketing potential for businesses. An increasing number of companies are getting on the TikTok bandwagon to stay current—and that’s not the only reason. Using TikTok for business is becoming a popular method of attracting a large number of customers and expanding brand messaging, and verified accounts are leading the way.

What Does It Mean To Be Verified on TikTok?

Being verified on TikTok means official confirmation that the account in question belongs to the user it represents. Verified accounts have blue checkmarks next to account names, already visible in search results on this platform.This checkmark serves to prove the authenticity of an account to the TikTok community and helps avoid confusion and impersonation of celebrities and brands. It also builds trust and attracts more followers. Unlike Instagram and Twitter, TikTok does not accept requests from users who want to get verified. One might see it as an exclusive invite-only club without clear instructions on how to join. While TikTok verification matters a lot to anybody who, inspired by the success of Addison Rae Easterling and Charli D'Amelio, wants to make it on this platform, it matters even more to brands and businesses.

Is Getting Your Business Verified on TikTok Worth the Trouble?

Although getting verified on TikTok is not a prerequisite for having a multitude of followers or making money, it does make things easier for users. Getting a business verified comes with several benefits:

  1. Authenticity—Getting verified on TikTok helps get a brand established as authentic, meaning the content on the account is original and high-quality
  2. Authority—People are more likely to follow an account with a blue tick since TikTok officially endorses it
  3. Credibility—The verification mark leaves no doubt that the account is the real deal, and the risk of fraud or impersonation is significantly reduced
  4. Exposure—There are some reports (but it's not confirmed by TikTok officially) that if an account is verified, it will show up more often in suggestions. More exposure means more likes, and getting more likes can lead to more followers
  5. Integrity—If an account is verified, it is more likely to get responses from other users and build better connections

How Many Followers Does a User Need To Get Verified on TikTok?

Isn’t that the million-dollar question? Unfortunately, the rules of the “How to Get Verified on TikTok” game are not exactly public knowledge. Some accounts that belong to successful businesses have hundreds of thousands of followers and likes but have not been verified.TikTok doesn't shed much light on the criteria or their reasoning for verification. The company doesn't mention the number of followers, but it does mention authenticity, uniqueness, and sustained activity on the platform.The conclusion seems to be counterintuitive—if you want to get verified on TikTok, forget about verification itself and invest in your overall TikTok strategy.

How To Get Verified on TikTok—Tips and Tricks

Businesses like Spikeball have attracted millions of followers, likes, and views by understanding their audience and creating platform-specific content. This kind of strategy and the success that followed helped them get verified in the end.

Source: Spikeball Inc.Although there is no magical recipe for this type of success, you need to focus on your overall TikTok efforts and then stay persistent.

Start With a Solid Strategy

While TikTok started out as a platform for silly and entertaining videos for Gen Z, succeeding on this social network is not so simple. A result-yielding strategy asks for a lot of thought and requires data research, content creation, and community management. If you’re looking to leave a mark and get your account verified on TikTok, your brand's approach to TikTok should not be left to improvisation.

Grow Your Following

A successful TikTok account means a constantly increasing number of followers. Although a great following does not guarantee verification, it will help your brand become more noticed and prove to TikTok that your content has value.

Focus on Engagement Rates

Posting quality content frequently is crucial. To become verified on TikTok, it takes dedication and commitment to the existing and potential followers.One video here and there won’t cut it, but posting every day should be the aim of the game. Doing so will give the profile more exposure and inspire audiences to comment, share, and like.

Go Viral

Going viral is essential for brands, so those that make creative and attention-grabbing videos are on the right track. Videos that go viral can increase the brand’s following and popularity and the chances of getting verified. Go viral by:

  • Following trends like trending hashtags or music
  • Making high-quality videos
  • Using popular music and sounds
  • Keeping the videos short

Cater to a Niche

Creating an original account for a niche in the market is the way to go. As with any business, standing out from the crowd draws the crowds in. Doing so can make a brand known for something specific and make it easier to attract, keep, and grow a following. Developing engaging material for the niche and staying active on the platform can help an account get verified faster.

Collaborate With a Creator

TikTok influencers can be helpful for businesses trying to create original content but lacking creativity or experience. TikTok users that are on the Creator Fund are endorsed by TikTok for their uniqueness and creativity, and collaborating with them can help a business get on the verification track.

Gain Notoriety Outside of TikTok

If a brand has a solid social media presence and is established outside of TikTok, it is a great way to build authority and get that blue checkmark on TikTok faster.

Don’t Give Up

Getting verified can take any amount of time, but you should keep experimenting with marketing strategies on TikTok to raise brand awareness and build a better relationship with your followers without focusing too much on the verification itself.Increasing your presence on the platform while having some fun is time well-spent.

Can a TikTok Verification Be Bought?

Source: Karolina GrabowskaTikTok verifications cannot be purchased, and users need to be wary of scams. There are many instances of scammers sending emails with the TikTok logo that seem legit. Users have also received text messages with codes that allegedly get an account verified.The scammers typically ask for login information, which leads to them harvesting the user’s credentials and taking over their account. Unfortunately, this is the point of no return. Not only will a TikTok user lose money, but more importantly, all their followers will be gone.

TikTok Business Verification—Marketing Experts Can Help

Even if you are aware of the importance of social media presence, you may not be well-versed in digital marketing or know how to reach your audience the right way. You might even have an employee or a small in-house team dedicated to your social media, but that doesn’t mean the success on TikTok is right around the corner.TikTok verification is just one example of why having a carefully thought-out strategy is a must to succeed on this platform. Doing it on your own can be time-consuming and frustrating if you don’t see the results. You need to perform a thorough analysis to identify your target audience and the kind of content that draws their attention. Then, you need to devise detailed strategies that will use the most appropriate marketing methods.Creating a top-notch TikTok campaign calls for a team of experienced:

  • Social media strategists
  • Content creators
  • Creative directors
  • Video directors
  • Designers and other professionals

It can get stressful and overwhelming if you do not have these skills or the right team for this endeavor.

Kubbco Can Help Your Brand Get Verified on TikTok

Getting verified on TikTok means playing the long game, and that game is not so simple. Kubbco is a social media agency that helps brands elevate their presence on TikTok and other social media channels via meticulously prepared campaigns. Unlike traditional marketing agencies, we focus exclusively on social media and use our team's proven expertise to reach all your goals and then go beyond. Kubbco can offer you:

  1. An innovative and meaningful TikTok strategy, including monitoring relevant metrics during the campaign and adjusting the approach accordingly
  2. An individual approach to your brand, audience, and goals
  3. Original and custom-made content of the highest quality—from videos and photography to graphic design and written content
  4. Paid social media campaigns for more reach and engagement

If your goal is to get verified on TikTok, Kubbco’s team of professionals can develop the best strategies to get you there. In the meantime, sign up for our newsletter and get our take on the latest social media news and trends with valuable tips on making your social media game better.

Check Out Some of Our Top-Performing TikTok Campaigns—essence cosmetics, Matas, and OLAPLEX

Having a well-researched strategy and excellent content production is the key to getting your brand verified on TikTok. By hiring a social media agency, your business gets a professional team of experts who take care of strategizing, testing, producing content, monitoring, creating ad campaigns, and analyzing performance metrics instead of you. Our TikTok campaign for essence cosmetics, a German beauty and makeup brand, achieved incredible results in just two years and two months. Our team created a strategy to attract followers, increase the number of views, and improve overall engagement:Total Views73 millionInteractions7.1 millionNew Followers386,000Number of Videos556Videos Over 100K Views 144Viral Videos (Over 1M Views)12

Source: essence cosmeticsOur collaboration with essence cosmetics, OLAPLEX, NUTRI’ Foods, and many other brands led to their undeniable success on TikTok. If you want the same or better results on TikTok or any other social media platform, contact our experts and find out more details on what we can do for your brand.Featured image: Ivan Samkov

Malene Hold
Head of TikTok

TikTok and social media expert helping clients leverage the power of viral concepts to grow their businesses.