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Svitzer – Social Media Strategy

  • Client: Svitzer
  • Category: Social Strategy, Video Campaigns
  • Date: Jul 2018


Svitzer (owned by Mærsk), a maritime leader in tugging and salvage, realized social was a great way to engage with their stakeholders.

However, they lacked a structure and team to create content that resonated with their audience. So they came to Kubbco to help them work out their strategy and content themes.


We started by examining their brand, their audience insights and figuring out what stories/messages they could talk about credibly.

We formed 5 content themes centred around innovation, safety, their people, their services and finally the difference they are making in the world.

We developed a strategy and calendar for content distribution and delivered their team a full package of materials and content that they can use across social.

In addition to creating a social strategy and various execution options for Svitzer, we also developed video campaigns to highlight their commitment to safety.