NIVEA

Change the perception of NIVEA in the eyes of the Gen Z
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Business Category

Beauty

Service

Social Media Campaigns, Social Strategy, UGC, Influencer Marketing, TikTok

Main goals

Change the perception of NIVEA in the eyes of the Gen Z

The Partnership

The challenge was to create some noise to make NIVEA stand out in the cleansing category. Gen Z knew the brand, but conversions were running dry. We knew to get them to buy we wanted to communicate emotional rather than rational benefits. To spike interest and maintain a high view-time we moved away from a commercial look and feel to a more entertaining vibe.

What we did

We used influencers in a new way-making a more UGC vibe that also tapped into the "anti-influencer" movement.

  • We used 4 micro influencers in the Danish market
  • Gave them creative freedom to make the concept come to life
  • They produce three videos each which we also Sparked to increase reach

The results

5.7 million

video views

65.2k

interactions

4.51%

Engagement rate

5k

Total clicks to the Nivea Website

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