Because Gen Z can smell inauthentic content from a mile away, we worked together with MobilePay to create content that not only resonated with their audience, but felt authentic.
We also know that it’s more than just posting great content, we made sure to respond directly to the +22k people (in one month alone) consuming that content to help create a community.
We developed 3 main content vehicles to chat directly to Gen Z on TikTok.
1. MobilePay Moments, where we connected with them on culturally relevant topics and relatable things that they’re interested in like concert tickets, splitting bills, and even buying gifts for friends.
2. Money Advice, where we connected with financial influencers to bring insights into the Danish financial system which makes personal finance more accessible and interesting.
3. And finally, MobilePay Careers, showcasing company culture, values, our mission, and opportunities for them to join us!
Average Views Per Video
Interactions (in one month alone)
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