Diabetes Besties

Teach children and parents in under resourced countries about type 1 diabetes
Business Category



Video series, Social media campaign, paid media, animation

Main goals

Teach children and parents in under resourced countries about type 1 diabetes

The Partnership

Today there are more than 1.2 million children living with type 1 diabetes. Though education is critical to successfully managing type 1 diabetes very little educational material on diabetes is actually aimed at children and especially in low-resource settings this can lead to devastating consequences.

So, how do you make the educational material accessible, understandable, and something that kids would actually watch?

Introducing Diabetes Besties.

What we did

With Novo Nordisk we created the first animated series for type 1 diabetes – designed specifically for children with diabetes in developing countries – while also helping their parents, siblings, and friends understand the disease.

In the series, we follow Betty who has type 1 diabetes. Through episodes from her daily life, Betty explains to kids how to manage diabetes.

Developing Betty was no easy task because we needed a character to which any kid in the world could relate.

To achieve that we did exactly the opposite and made her blue because if no one can relate then everyone can.

The results

16 Million

People reached

1.7 million

people watched the full episodes


Of the target audience reached


Creative awards won

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