DFDS, is one of the world’s largest shipping, logistics and ferry companies in the world. Their customers are used to communication and marketing that speaks to trade routes, freight and taxes.
So in order to stand out from the crowd and provide some entertainment to their customers and potential customers via their social feed, they enlisted Kubbco to build a series of content that could make some noise.
To show the lighter side of maritime services, we built a strategy around a series of content called “Kids Vs. Ships”. The content was meant to be light, authentic and endearing.
We created multiple pieces, which were distributed in organic and paid social. It brought an authenticity and frankness to their communications and open dialogues with stakeholders.