On average, general healthcare practitioners receive only 9 hours of wound care specialisation during their entire education. This is why Coloplast started the Case Report Challenge — a global call to healthcare professionals to submit their most challenging wound care cases.
A targeted social media campaign and microsite was built to attract nurses to sign up for the Case Report Challenge. The nurses were incentivised by a free online course, which further increased Coloplast’s goal of educating healthcare professionals.
We significantly increased submissions by 525%. And to capitalise on this momentum, the professional development event was documented, and content was used in social and digital to launch an exciting influencer marketing program.
Humans Of Wound Care was launched to tell the incredible stories of healthcare professionals, enabling Coloplast to attract even more attention and to strengthen relationships with key opinion leaders.