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AR Filters for essence

  • Client: essence Cosmetics
  • Category: AR Filters, Influencer Marketing, Social Media Campaigns
  • Date: Dec 2020


essence wanted to engage fans with content related to their brand, their brand values and upcoming product launches.


In social media it’s important to not only create content but to create content that your fans can use in their own content. Keeping this in mind we devised an AR Filter (augmented reality) strategy that would help essence do this. We launched 4 AR Filters throughout 2020.


With the launch of four AR Filters, each with their own purpose and campaign. We were able to get:

  • 131k impressions and still growing
  • 6251 uses of the AR Filters and still growing
  • 640+ shares of the AR Filters