You’re a young person trying to find yourself in a world where this is considered beauty.
Beauty is more than a look. It’s a state of mind. A feeling.
Redefining beauty on TikTok turned Matas into a Gen-Z-friendly brand while staying true to its established position and in-store tradition.
Which translates into “the right to be yourself on your own terms”.
We put what interests the community over the brand and specific products – interacting with viewers and embracing current trends.
They’re stopped on the street by fans these days!
ROAS x 8,5
Over 50,000 followers
More than 1,000,000 interactions
26 million video views
Over 2000 dialogues per month
An average engagement rate of 5.39%
A 12% increase of Gen Z shoppers in our Club Matas loyalty club <3
Successful numbers are one thing, truly connecting and engaging with the community another…
Safe to say Matas passed the not-a-boomer test with Gen Z.
Don’t you agree?