12% increase of Gen Z shoppers in Club Matas loyalty club
Business Category

Health and Beauty


TikTok, Social Media Campaigns and Content

Main goals

12% increase of Gen Z shoppers in Club Matas loyalty club

The Partnership

Together with Matas, we created a strategy that took off in Matas’ new slogan “Køn som du er”.

Which translates into “the right to be yourself on your own terms”. We put what interests the community over the brand and specific products – interacting with viewers and embracing current trends.

We helped them challenge current beauty standards, promote beauty as a feeling. Communicating that beauty is cultivated individually and celebrated collectively.

What we did

We developed an always-on content strategy for Matas's TikTok which bridged the gap between the different generations that know and love Matas.

We produced over 130 videos that highlighted the value of shopping at Matas and using their products.

Successful numbers are one thing, truly connecting and engaging with the community another… Safe to say Matas passed the not-a-boomer test with Gen Z.

The results


new followers in 6 months

26 million

Video views

1 million +



Return on Ad spend

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