Essence Double Brow

Make a splash on social on April Fools
Business Category



Social Media Campaign, Instagram

Main goals

Make a splash on social on April Fools

The Partnership

April Fools’ day was fast approaching and essence wanted to make a splash on social but didn’t have much time.

10 days before April 1st, they asked us to help them create a memorable and eye-catching campaign. We sprang into action and developed the double brow.

What we did

The best April Fools’ campaigns are fun and walk the line between real and fake. Using this insight we decided to create a fake trend and fake product – “The Double Brow Kit”.

This fake kit would help people create the perfect double-brow look. To launch the product we produced a short video, which was released on Facebook and Instagram.

The results

260,000 +

Organic Views


Engagement Rate

1 Million

People reached

10 days

From Brief to Launch

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