2 million Gen Z consumers reached
Business Category



TikTok Campaign, Paid Media

Main goals

2 million Gen Z consumers reached

The Partnership

As Black Friday loomed on the horizon, Hummel faced a pressing challenge: they lacked a clear strategy to engage the elusive Gen Z audience on TikTok. They needed a campaign that would not only resonate with this demographic but also effectively introduce Hummel to the TikTok platform.


What we did

Leveraging authenticity, we crafted a promo code hunt with top Danish influencers: @heyneeze, @ziiiiz12, & @jasseminho (500k+ followers combined).

Promo codes were subtly placed in videos of influencers dancing uniquely. We initiated #hummelhunt in trendy N√łrrebro, Copenhagen for relatable setting. Though designed for Hummel's TikTok, influencers also shared on their channels, boosting reach.

The results

2.2 million

People reached


engagement rate on TikTok


Successfully targeted Danish audience


above set KPIs

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