Top 10 Social Media Tools You Need to Know About In 2022

Sep 15, 2023

There are over 3.6 billion social media users worldwide today. By 2025, that number is projected to surpass half the world’s population. Simple social media strategies and manual content creation will not be enough for businesses to keep up with this online growth.Thankfully, you don’t have to. There are dozens of tools on the market that will help you stay ahead of social media trends and growth. Today we will explore ten of the top tools you need as part of your strategy.

What are Social Media Tools?

Tools for social media are anything compatible with social media that helps you with management, creation, and dispersion. While social media platforms like Facebook, Instagram, LinkedIn, and Twitter have content creation tools, they are often simple and don’t have any advanced features for publishing, tracking, and reporting on your content’s success.That’s why you need other tools to help you create unique content and build a united omnichannel experience across your platforms.[caption id="attachment_3969" align="aligncenter" width="1296"]

tools on the keyboard of a latop, 3d rendering,conceptual image. service and support concepts.[/caption]Most of the available social networking tools will fall into one of three categories:

Research Tools

Your research tools are those you use before creating content. They are tools you use to collect data, research your audience, and understand your platforms.Some research social tools examples include:

  • Keyword research platforms
  • Data collection tools
  • Research tools
  • Social media database tools

Research tools are also crucial for content discovery as they help you identify relevant topics to address on social media.

Content Creation Tools

Your content creation tools are the platforms, services, and add-ons that aid in producing social media content. These tools help you create and edit images, videos, and text to make it publish-ready.Content creation tools include content calendars, management tools, and other platforms that work behind the scenes to ensure your social media strategy runs smoothly.

Analytic Tools

Analytic tools monitor how your content performs on social media. It gathers insights into how people engage with your content, how long viewers watch videos, what links they click, and more.These tools then analyze that data to find patterns, then share the findings in readable reports to understand all the information you collected and see how it connects to your social media strategy.

How Do You Know What Tools Are Best?

Social media tools should improve your workflow significantly enough that you earn back the cost of the tool through saved time and resources. You can also generate more revenue through better social media strategies because of the more significant insights and content you generate with your tools.Not only should your tools improve your processes, but they shouldn’t add any unnecessary hard work. For example, if a social media tool was complicated and took hours to master, it wouldn’t be a good add-on to your social media marketing because it should improve your processes, not adding to your workload.------------------------------------------------------------------------------------------------------------------------------------------

Related Content: Learn More about Social Media Management

Explore other topics related to social media content creation and management:


10 Best Social Media Tools Every Marketer Should Consider

Explore the ten best social media resources that will boost your strategies in 2022.

1. Kubbco

We may be a little biased here, but Kubbco is one of the best social media tools to have. What makes us different is that you’re working with real people who have seen it all. We work daily on social media platforms with different types of content and in various scenarios.Because of our real-world experience, we can give real-world solutions for your content. In addition, our social media tools are innovative and forward-thinking, keeping you one step ahead of your competition.We offer an all-in-one solution that is personalized and unique for each business. Our services include:

  • Data insights and research
  • Concepts and strategies
  • Production and content creation
  • Paid and organic distribution
  • Analysis and reporting

2. BuzzSumo

BuzzSumo is a comprehensive platform that offers tools for each stage of social media management. They have unrivaled content insights, pulling from over eight billion articles. They also offer content creation and publication services. In addition, you can monitor your content’s performance across your social media channels and receive regular reports to help you optimize your content.A unique addition that BuzzSumo includes with its platform is its influencer marketer tools. These are tools for finding and connecting with famous figures on social media who can promote your brand.Pricing:BuzzSumo’s plans start with a free option that has limited searches and users.Their paid plans range from $99 a month for the Pro plan to $299 for large agencies.

Image from BuzzSumo

3. Hootsuite

Hootsuite is truly a suite of social tools that helps you at every step of your content creation and publication journey. You can manage your social media content strategy with their intuitive calendar, plus monitor engagement with your posts from one convenient dashboard.Hootsuite even offers collaboration tools that make remote work easier to perform as a team since everyone is brought together on the platform for meeting, discussing, and assigning tasks.Pricing:Hootsuite plans range from $49 a month for a simple single-user plan to $739 a month for a business plan. Enterprise plans are also available with customized pricing options.

4. HubSpot

HubSpot is first and foremost a marketing tool with solutions for every part of your marketing and sales strategy. Social media is just one part of their toolset. Through HubSpot, you can manage and run your social media campaigns from one convenient location.What makes HubSpot unique is that it’s part of a larger marketing platform. This makes integration easier as you can collect and share data between your social media campaigns and other marketing efforts for a unified online brand.Pricing:HubSpot’s social media tools are only available as part of their larger marketing platforms which range from $800 a month to $3,200 a month.

5. Sprout Social

Sprout Social is another all-in-one social media solution for researching and publishing content. However, what they are best at are the tracking and analytical features. Their UTM tracking helps you better understand where your audience is coming from and what types of content brought them to your site.Pricing: Sprout Social’s plans range from $89 for a standard plan to $249 for an advanced plan.

6. Google Trends

Google Trends is a research tool to help you plan and prepare social media content. With Google being the largest search engine, you will want to understand how people use it to research new brands and topics.Through Google Trends, you can gain insights into what topics are trending to give you content ideas for your social platforms.Pricing:The tool is free for anyone to use

Image from Google Trends

7. Buffer

Buffer is a content creation and management tool with several solutions that help you craft stunning and engaging social media campaigns. Through Buffer, you can schedule, publish, and analyze how your content performs from one convenient dashboard.What is most appealing about Buffer is that it’s straightforward to use and doesn’t have too many complicated features. It’s also very affordable for everyone, from small start-ups to large agencies.Pricing:Buffer offers a free plan with very basic publishing tools.Their paid plans range from $5 a month to $100 a month. Each additional channel you connect adds $5 to the cost.

8. Canva

Canva is a photo editing tool for creating engaging and unique images for your social media sites. Their extensive library of templates makes content creation a breeze. They also divide their templates by social media channels. They even include several sizing options for each social media channel to ensure you always have the perfect dimensions for your images.Through Canva, you can edit photos, add text, and animate objects to create stunning social media graphics.Pricing:Canva offers a free option to test out their platform.Their two paid plans are $119.99 a year for the pro package or $30 a month for the enterprise option.

9. Grammarly

Grammarly is an essential tool for anyone who regularly creates content. It’s a content editor that corrects your spelling and grammar and gives tips on improving your content to sound better. In addition, it has advanced features like word suggestions that will help your content flow smoothly.Pricing:There is only one plan, but you can choose how you want to be billed. For example, the annual payment plan costs $144, or you can opt for the $30 monthly plan.

10. Later

Later is the only social media planner and publisher you will need. It has advanced features for organizing, analyzing, and scheduling your content across social media channels. In addition, the visual planner helps you stay on track with your strategy and become more efficient with social media content creation.Pricing:Their starter plan is $15 a month for one social media set. However, you also have a $40 growth plan and $80 for an advanced plan available for larger teams.

What Tools Are You Missing in Your Social Media Strategy?

Explore some of the tools you learned about and add them to your social media strategy to improve your workflow and create better content.Contact us to learn more about the social media tools available at Kubbco.

Chris Kubbernus

As CEO of Kubbco, Chris leads the company's vision and uses his 20 years of advertising experience to drive results for our clients.

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