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Social media management may include more than you think. From strategizing and crafting posts to scheduling and publishing content, managers have their work cut out for them.
4.2 billion people around the world use social media today. While that may only be slightly more than half of the world’s population, it’s also 90% of all those with access to the internet.
This is excellent news for businesses, many of which make up a portion of that 90%. But how can you ensure you’re taking full advantage of that massive audience? You guessed it: through social media strategy and management.
Let’s start with the basics. Social media management involves studying an audience, building a strategy to reach them, and implementing that strategy to grow your online presence. For B2B and B2C businesses, social media presents a plethora of opportunities to grow. Build your audience, share your expertise, and drive traffic and leads to your business to boost your bottom line.
Social media management is the process of creating, posting, and analyzing content on various channels. A manager should also engage with their audience and understand paid media.
As a business, you can effectively use social media to grow your audience and boost ROI. Depending on your goals, you can engage people on social media to move them through different stages of your sales funnel.
For example, you can raise brand awareness for consumers in stage one by sharing educational content. If you want to focus on lead generation, you can draw in consumers considering your products or services. Offer them engaging videos, case studies, and guides. You likely already have a loyal following if you’re currently focusing on stage three (decision). Consumers should be ready to take their relationship with you to the next level.
Social media offers the tools you need to meet people where they are. All you have to do is use them correctly – which, of course, can be a tall order. That’s where working with a social media manager or management team comes in clutch.
Here are a few more reasons social media management is essential:
No, a social media manager doesn’t take selfies and post Instagram Stories all day if that’s what you’re thinking. But that can certainly be part of the day-to-day, depending on the business.
A social media manager’s job is complex and involves many moving parts. Managers must be analytical and technical while also being personable and creative. They may dabble in graphic design, customer service, sales, psychology, research, PR, and editing all in a single afternoon. But that’s what makes the role appealing to those talented (and brave) souls.
Back to business. Here’s a rundown on what you can expect from an experienced social media manager:
We don’t have time to go into depth on managing your social media strategy (see our list of recommended articles for that). But we want to give you an overview of the process. Here it is:
Social media management can cost anywhere from a few hundred dollars to several thousand dollars a month. On the lower end, you’ll likely receive minimal services, effort, and results. On the higher end, you should expect expert guidance, management, and notable ROI.
Costs will vary depending on where you live, the size of your business, who you hire, and your short- and long-term goals.
You have three main options when choosing a social media partner. You can hire someone in-house, find a freelancer, or partner with an agency.
By hiring a full-time employee, you’ll have total control over the process. You’ll have someone who can learn the ins and outs of your business and be loyal to you alone. Keep in mind that the average salary of a social media manager in the U.S. is over $54,000. And they’re only one person who can only handle so many responsibilities.
Hiring a freelancer to handle your social media needs can be wise for new small businesses or sole proprietors. Even if you’re a larger business and just getting started with social media or on a tight budget, hiring a freelancer could be an economical option. A freelancer could free up your time, but they may not have the time or resources to take your business as far as you’d like.
Agencies will have a full-service team ready to get to work. They’ll have advanced tools and all the necessary resources to create, publish, and analyze social media content. Finding an agency with experience in your industry is a smart move. They’ll bring a fresh perspective to your business and use best practices to get you results. Consider hiring an agency if you want to be more hands-off and place your trust in reliable hands.
Social media is just one piece of the marketing puzzle, but keeping up with growing trends and changing tools can be exhausting. If you’re ready to hand off social media management so you can focus on your core business, you’re in the right place.
Kubbco offers everything your business needs to blow the competition out of the water. You bring the awesome products and services – we’ll bring the strategy, creativity, and content. Our team is poised to manage and grow your social media channels. Let us battle the algorithms so you don’t have to.
Contact us today to get started.