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Why customer data is the new gold with Rasmus Thomsen | Ep. 55

Rasmus Frølund Thomsen, a skilled professional with extensive experience in e-commerce strategy, marketing tech, and online marketing, including SEO, SEM, and Affiliate marketing, joins us on the pod as we talk E-Commerce and Customer Data.In this episode, find out:- Why customer data is important and how to control it better- Why some brands are failing in e-commerce and what they can do to solve their challenges- How to upsell to customers and retain them for longer- Why marketers need to be more data-savvyFind Rasmus at https://fact.dk/ or his social media

/ rasmusthomsen   Learn more about our social media agency, Kubbco, at www.kubbco.com

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