Who's your favourite virtual influencer? On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas. But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel? Dive into this episode to find out why virtual influencers are a thing – and what kind of value they add to brands and consumers.