In this episode of the Social Media Sucks podcast, we’re discussing the benefits and different approaches to SOCIAL SELLING. A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata, shares tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created more inbound leads that led to new customers for the company. Win-win for both “brands”. You should give this a listen if you want to learn more about: what social selling is NOT. the difference between traditional cold calling and social selling. what a zombie sale is. the rise of B2B influencer marketing. how management should handle social selling. the benefits of training your employees in social selling. how social selling generates sales. how you improve your personal brand on LinkedIn. As always our guest is accompanied by the charismatic hosts, Yu Zhao and Christ Kubbernus. Thank you for listening!