Green Mobility vs. Green Washing Warriors, or how to communicate tactfully | Ep. 44

What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early? In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curve.Questions, questions, and more questions were answered today, here are some of the best ones:How can you find a creative approach to advertising cars?How can you communicate about your environmental commitments without sounding like everyone else?What are some advantages and problems of a Public Listed company?How many stakeholders do you need to change a lightbulb?What’s happening with TikTok’s growth? GreenMobility is on a mission to reduce traffic congestion and promote sustainability by providing an efficient car-sharing platform. The platform helps connect drivers with vehicles, making it easy for anyone to get around town without having to own a car. Thousands of trips are made each day through their platform, and they're committed to continuing to grow and improve their service.GreenMobility operates a platform for efficient free-float carsharing in multiple European cities. Their electric cars have been available in Copenhagen since 2016, and today they have hundreds of cars across several cities. The concept offers an attractive mobility service that makes transportation easy, convenient, and cheap for users.

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