Novo Nordisk

Empowering obesity patients
Business Category



Social media campaign strategy, content, and paid media

Main goals

Empowering obesity patients

The Partnership

We've been working with Novo Nordisk as a long-term partner for many years. Our work has spanned multiple departments and campaigns.

They came to us to help highlight the struggles that people suffering from Obesity face during certain times of the year and empower Obesity patients to find new solutions for the new year.

What we did

Launching on New Years’ and then again in March during World Obesity Day – our work with the Break the Weight Cycle campaign was a worldwide phenomenon that
reached millions of people.

We produced a hero film, cut downs, and images for social media. Outdoor media were also produced and launched as part of the bigger campaign.

In addition, we handled the paid media aspects of the campaign in order to reach the right audiences and check creative effectiveness.

The results

10.3 million



Unique link clicks

13.1 million


4.1 million

people reached

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