Matas, founded in 1949, is Denmark’s largest beauty, personal care and health products, retailer. With over 2,500 employees, 263 physical stores across the country and several webshops they are the go-to store for beauty and health for all generations.
In the late Spring of 2021, Matas approached Kubbco with a collaboration idea. Could we team up to tackle TikTok? The answer…Absolutely.
Together we conceptualized how Matas could approach TikTok, how they could have a unique voice and style while at the same time tap into the trends and the massive potential of TikTok.
Using their own staff and own creators, we helped shape their content plans, produced content and published that content.
We launched in the summer to great success achieving over 500,000 views in less than a week.
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