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The internet comes with nearly limitless advertising possibilities. So, how do you sort out the best ways to advertise your business online so you don’t make a poor marketing investment?
The good news is that you have a large audience pool to reach. In fact, in 2021, 4.66 billion people actively used the internet, and 4.32 billion people actively used the mobile internet. That number equals 59.5% of the world’s population.
The challenge comes with narrowing down your advertising options to the most likely to reach your target audience. Here are ten of the best ways to advertise for new businesses to get you started.
Nearly 75% of people in the US own a personal computer, and about 6.4 billion people own smartphones worldwide. You can reach both types of internet users through these ten types of online advertising.
Your website is your virtual storefront that brings in leads and converts them to customers. A website’s benefits include:
There are about 1.7 billion websites online today. In addition, over 30 million businesses in the US alone have websites. If you aren’t one of those businesses with an online presence, now is your time to join this effective marketing strategy.
Once you have your website established, your next goal is for your target audience so they can see it. You can do this through search engine optimization, which uses target keywords, links, and content to attract audiences when they search your industry terms.
For example, if you have a business that sells band t-shirts, you can use the term “band t-shirts” and “music shirts” throughout your website to alert Google that those terms are your website’s theme. Now, when people search those phrases, your website is likely to show up in their search results as a relevant website.
However, getting to the top of Google takes an investment of time and effort. Hiring an expert marketing team will help your content rank better.
A blog is an active part of your website where visitors have access to new content regularly. About 500 million out of 1.7 billion websites have blogs on them. Through a blog post, you can give your audience free information along with a call to action that encourages users to buy a product or service.
Over 46% of people will consider product recommendations from blogs or vlogs, making it the most effective marketing strategy even over email, ebooks, and white papers.
Another benefit of blog posts is that they are an additional way to rank well in Google if you perform extensive SEO on each post you publish.
Google My Business is an online profile for your brand or company. In your directory listing, you can add a location, phone number, email, website, and other highlights so people can quickly contact you.
About 5% of people who land on your business page will contact your company.
While Google My Business is a popular directory, you can reach a specific audience by creating profiles on other directories like Yelp, Glassdoor, or industry-specific websites. Multiple directory profiles increase the chances of your audience finding you. However, be sure to keep all your information updated as contradicting information may cause leads to second-guess whether to trust your brand.
Paid advertising is the first option on this list that isn’t free. But, on the other hand, you will have a higher chance of seeing immediate results from your investment.
A demographic study will tell you who your customers are and where they are most likely to appear. Then, no matter your audience, a Google ad will place your content near the top of searches for your keyword.
In addition, you can also invest in ads for social media websites. Here are a few demographic statistics to help you choose the best social platforms to reach your desired audience.
Image from Pew Research Center
In addition to these statistics, 48% of people ages 18 to 29 use TikTok, which drops down to 22% for those 30 and above. YouTube is another popular app with a total userbase of 81% of respondents. Over 90% of those 50 and under use YouTube
A collaboration with popular online creators places your brand in front of an already established audience and builds trust. Any promotional post shared by a brand comes with a feeling of being a sales pitch. However, if someone not part of the brand is also willing to associate with the product, the promotion is more authentic. This is one of the best ways to market a new business as you can build off an already established brand’s authority.
Some ways to collaborate with others include:
About 97% of consumers read reviews of a brand. In addition, nearly 85% of consumers look for negative reviews before purchasing from a company. However, positive reviews and feedback will encourage customers to trust your brand and purchase from you.
Some places where customers can review your brand are your brand’s listing on the following sites.
You don’t need to shy away from negative feedback because it shows you are an authentic company. But, on the other hand, a business with no negative reviews can give the impression that you are hiding your business’s weaknesses.
Instead, take time to respond to negative reviews in a way that shows you care about the customer experience and are willing to make a situation right if customers aren’t entirely satisfied.
You can reach your audience directly through social media. Here are some of the most popular social media platforms in 2021:
Image from Facebook
About 91.9 % of US marketers use social media in some way to build their brand and expand their reach by sharing content from their website, product promotions, pictures of their business, and viral content.
The internet has many streams of content like text, images, video, and more. The more streams of content you have, the more options you have of content to share. If you have a specialized brand, you can reach a specific audience through less traditional methods.
You could try a webinar where you have 30-60 minutes to share details about your brand and products with your audience. You can also use the video you record on YouTube. Virtual events and trade shows effectively reach out to your local community by attracting them with contests, free giveaways, and opportunities to network.
The best way to market your business is by building relationships. Since most people see between 6,000 and 10,000 ads a day, another visual ad could easily be lost in the barrage of sales pitches people see. However, when you pitch your product personally, you engage your audience and make your pitch more memorable.
Some great places to connect with your audience is through social media groups, which you can find on:
These groups come together over mutual interests and hobbies. As a brand, you can join a group as a leader in the industry to provide education, materials, and information to group members on their group topic. This establishes authority for your brand and encourages the members to check out your company.
These groups also give you insights into what questions people are asking about your industry. Then, you can use those questions as topics for blog posts, which you can share in those groups to lead people back to your website.
Nearly half of the world’s population has an email address. In addition, 293.6 billion emails were sent and received in 2019. Email marketing lets you contact those who may not be on social platforms or don’t perform regular Google searches.
Email marketing is also a way to maintain a loyal customer base by sending out abandoned cart reminders, upcoming promotions, and company updates.
However, email isn’t the only way to send out personal communications. Some businesses also use Facebook messenger, Linkedin messenger, and other chat platforms to reach their customer base.
If you are working on promoting a new business, you can start by hiring a content marketing agency. A marketing agency does all the legwork in marketing so you can focus on your brand, products, and services.
At Kubbco, we have experts in social media strategy, social media management, content, and paid social media. These experts can help you reach your desired online market with high-quality content.
Ready to get started? Contact us today to find out how we can help you advertise a new business.