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Social media has become a powerful tool for businesses to market to their target audience. While Instagram first began as a photo sharing site, it has grown into a source for potential revenue for many businesses. After all, nearly one billion people actively use the site to connect and share content with others. To become more appealing to businesses, the platform has added several new features, including new link stickers on Instagram.This recent feature change has affected the way brands and businesses develop their social media strategy for business. By gaining an understanding of what this change means and how to maximize its potential, businesses can capitalize on opportunities to drive more traffic, generate more revenue, and experience even more business growth.
In the past, Instagram Stories provided a swipe-up link feature. This enabled businesses and creators with a minimum of 10,000 followers to send their audience to external sources. There, buyers could discover more about the promoted service or product and engage further with the brand. This feature has recently been replaced with link stickers, clickable links in an Instagram Story.
Source:World Today NewsThe main reason for the change is that Instagram leadership feels the stickers are in better alignment with the way users currently interact with the platform. After all, people already use stickers for questions, music, polls, locations, and more. Additionally, these external links offer some advantages over the previous swipe-up feature, including:
With some distinct advantages over the previous swipe-up feature, the new link stickers can be part of an effective social media marketing campaign.
Perhaps the greatest benefit of the new link stickers on Instagram is their role in increasing engagement with your audience. Since viewers can now respond and react to link stickers, businesses can gain more insight from their customers. Feedback can guide marketing and product decisions, and interaction helps to build deeper, more meaningful relationships. These typically lead to increased customer loyalty and repeat business.But link stickers are more than a way to boost engagement with your customers. With careful strategy, they can be instrumental in driving traffic to your site, increasing conversions, and raising brand awareness. Here’s what link stickers mean for brands and businesses interested in how to market on social media.
The new Instagram feature allows sellers to place links more prominently within the frames of Stories. This means you have more opportunities to tempt your audience to click-through your content. With more deliberate CTA placement, you can create eye-catching stickers that attract attention and lead people to the action you want them to take.With more prominent CTA placement, you’ll also want to be more deliberate with your CTA wording. Create a sense of urgency. Let your audience see the need to act. Encourage followers to tag their friends and expand your audience exponentially. A strong CTA that compels users to act is an essential element of your social media marketing strategy.
The swipe-up feature has always appeared at the bottom of the Story screen. While this makes it easy to find, it doesn’t allow much room for creativity in the composition of your Stories. Source:The Newsette on InstagramSince link stickers can be added anywhere on the page, you can now be more creative in the layout of your Stories. Enhance your visual while bringing CTA to the forefront. Brand recognition is important to set yourself apart from the competition. Having more freedom over where you can add your external links enables you to develop compositions that make your Stories more engaging, more memorable, and more recognizable.
Link stickers are not only fun and engaging, they’re a great tool for paid advertising on Instagram. Product stickers enable you to promote items and educate your audience without seeming like spam content. Since viewers can respond to link stickers, use them to learn more about your customers’ needs. Find out their pain points and frustrations and seek ways your brand can alleviate those problems.The more you can learn about your audience, the more tailored your advertisements can become. By creating more customized messaging, you’ll earn a more loyal following, drive sales through your pipeline, and generate more revenue for overall success.
Understanding how effective Instagram link stickers can be is only half the battle. Next, you need to know how to apply them to your Stories. Luckily, link stickers are highly effective and extremely easy to use. Follow these five steps to insert a link in an Instagram Story:
When you apply link stickers with intent and strategy, they make social media marketing easy and effective.
As an Associate Strategy Director I am responsible for leading the development and execution of organic and paid social media and content strategies for our clients at Kubbco.
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