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It really depends on your goals and your audience. If you’re trying to sell something, then you’ll want to err on the longer side so that you have enough time to make your pitch.
On the other hand, if you’re just trying to raise awareness of your brand or product, then a shorter ad might be more effective.
Ultimately, it’s up to you to decide what is a good length for your pre-rolls ads on YouTube.
So there you have it! What is a good length for a YouTube pre roll? It depends on your goals and your audience, but in general, shorter is better.
Keep your ad under 8 seconds if you can, and include only the most essential information about what you’re selling.
But honestly, try out many lengths and see what works best. The options are at your fingertips.
If you’d like to also get even more fancy, consider tying your YouTube Pre-roll campaigns to your overall media plans and strategies.
Our team of social media content producers, strategists and paid media experts can help you see real success with YouTube pre-rolls.