Category: Social Media Strategy
Svitzer, a maritime leader in tugging and salvage, realized social was a great way to engage with their stakeholders. However they lacked a structure to create content that resonates with their audience. So they came to Kubb&co to help them work out their strategy and content themes.
We started by looking at their brand, their audience insights and figuring out what stories/messages they could talk about credibly. We formed 5 content themes centered around innovation, safety, their people, their services and finally the difference they are making in the world. We developed a strategy and calendar for content distribution and delivered their team a full package of materials and content that they can use across social.