Category: Social Media Strategy & Campaigns
MSD, one of the largest pharmaceutical companies in the world, had a fragmented approach to social media in the Nordic region. They approached Kubb&co in 2019 to help them create structure and content themes.
Based on our analysis we developed 4 distinct themes that are closely tied to MSD's goals and brand. We developed the plan and strategies to execute these content themes on their social channels and have helped MSD train their staff in creating this content. In addition we've worked with various teams within MSD to build content and launch social media campaigns.